Kardashian sisters have joined hands with leading designer Bruno Schiavi and his apparel company, Jupi Corporation. Kim, Khloe and Kourtney will collaborate with Schiavi on a complete brand launch encompassing apparel, home and accessories.
The initial range to include a women’s RTW collection, handbags, belts, wallets and lingerie expected to be in-stores in 2011 in the US, Canada, United Kingdom, Australia and Germany.
“Kardashian sisters are an inspiration to women of all ages and loved for their sense of fashion and style. I am extremely excited to be working with Kim, Khloe and Kourtney across so many fashion categories – taking their brand to women in key markets around the world.” Bruno Schiavi, Jupi Corp.
Kardashians celebrate healthy and curvaceous body image, the importance of high self esteem and family values whilst still being fun, theatrical and sexy, believes Jupi.
“We are excited to work with Bruno Schiavi in developing our first brand together,” stated Kim, Khloe and Kourtney Kardashian. “His expert design sensibilities, his amazing creativity, and his genuine understanding of female consumers everywhere make him the ideal partner.”
Plans are underway after the first collection to extend the brand into luggage, swimwear, shoes and kids fashion.
Earlier this year Jupi Corp secured the global license to create an athletic apparel range based on NBC’s hit weight loss show, The Biggest Loser, with the first collection due in stores in the US in October 2010.
Jupi International has retail collections in United States, Canada, South America, United Kingdom, Europe and Australia.