Soma Intimates announces its next ‘Giving is Beautiful’ Bra Donation. The nationwide charitable initiative to collect bras for women in need is stated to be the largest of its kind.
With over 265,000 bras collected to-date, the scale and scope of the project is a testament to Soma Intimates and the Soma customers’ dedication to making a difference in women’s lives, says the company.
Starting today, July 9, and continuing through August 12th, 2012, the company will accept both new and gently worn bras at all Soma boutiques across the country (U.S.).
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With a similar initiative, Men’s Wearhouse held a National Suit Drive for collection of gently used professional attire. The company encouraged patrons to transform their unwanted businesswear into a second chance for millions of disadvantaged Americans facing joblessness. (Read: Will You Donate Your Suit to the Job Seekers?)
“A bra is one of the least donated, but most in-demand items for women in need. When we learned that there are thousands of women going without an item that most of us consider part of our daily routine, we knew we had to do something,” states Laurie Van Brunt, Soma Intimates’ brand president.
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Soma’s bra donation initiative is national in scope but local in nature – directly impacting communities where the bras are donated. Each of Soma Intimates’ 192 boutiques and outlets will work with a local women’s shelter to help women in need in that area.
First launched in July 2010, this marks the fifth biannual bra donation initiative for Soma Intimates.
Photo courtesy: Soma Intimates