Leading pay TV provider DIRECTV Más is launching a new ad campaign featuring Lucero, a popular Latina musician and actress. The campaign, Vamos Por Más, features Lucero in a series of television, print and web ads that will be presented throughout the year. It was announced today, April 25.
The campaign showcases some of the benefits that DIRECTV Más offers Hispanics in the U.S., such as news and shows directly from customers’ home countries.
“DIRECTV is thrilled to partner with Lucero on this new ad campaign,” said Jon Gieselman, senior vice president of Advertising and Public Relations for DIRECTV. “Lucero is an icon in the Hispanic community, and we felt her personality was the perfect fit for our brand and for this campaign.”[ Also Read: Latino Scripted Series RPM MIAMI on mun2 ]
“I’m proud to be a part of the Vamos Por Más campaign, which talks about what it takes to succeed and that in order to get ahead, you always have to give your best,” said Lucero (pictured above).
Lucero is an award-winning actress and singer from Mexico, who began her career as “Lucerito” when she was a young girl. In 2006, Lucero was the first Hispanic to win an Emmy Award.[ Also Read: Discovery Familia Supports President’s Challenge ]
Now, she has spent more than 30 years entertaining audiences around the world through her albums and concerts, as well as her performances in popular telenovelas and films.
Lucero recently launched the hit new single, Esta Vez La Primera Soy Yo, from her newest album, Indispensable.
To connect with Lucero, you can visit her website at www.lucero.com.mx.
DIRECTV Más provides access to more than 60 Spanish-language channels including programming from countries including México, Puerto Rico, Cuba, Dominican Republic, Colombia, Ecuador, Argentina, Perú, Chile, Venezuela, Spain, Guatemala, Honduras, El Salvador, Costa Rica, Panamá, Nicaragua and more, along with access to more than 235 English-language channels of DIRECTV programming.