Latinos Get Box Tops for Education

General Mills Inc.’s Box Tops for Education program, which offers families easy, everyday ways to earn cash for their school, and NCLR (National Council of La Raza), an affiliate-based Hispanic civil rights organization, have joined forces to help Latino families increase awareness about the benefits of parental involvement in their children’s education.

Called, “Padres Comprometidos (Committed Parents): Supporting Your Child’s Success,” this partnership is anchored in the philosophy that all parents love their children, want the best for them, and are able to be active partners with schools to improve the learning process.

It is also based on the belief that teachers and administrators can provide parents with valuable information about ways to help their children succeed in school.

A major part of this joint effort is a Spanish and English-language, online and offline educational tool kit that Box Tops and the NCLR have created to serve as a sustainable resource for Hispanic families throughout the children’s educational journey, while aiding schools dealing with budget cuts through the use of Box Tops funds.

The toolkit leverages the NCLR’s existing “Padres Comprometidos” (Committed Parents) program, which trains affiliate-based personnel to teach parents how to become engaged in their child’s education.

Parents are being encouraged to visit to download the tool kit in English or Spanish. Twenty-one thousand printed copies of the toolkit have also been distributed to schools and NCLR affiliates for distribution to parents.

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