Lexus Debuts Television Spots for Sport Sedan

To launch the entirely new 2014 Lexus IS sport sedan, the automaker debuts three new television spots comprised of iconic, stylized visuals designed to be provocative. The IS will arrive in showrooms this July.

“This third-generation IS features the bold new styling and dynamic driving characteristics now inherent in the Lexus lineup and the new ads reflect that excitement,” said Brian Smith, vice president of marketing for Lexus.

[ Also Read: Swimsuit Supermodel Curves in Lexus Campaign ]

“The TV spots capture the emotion engineered into the IS and challenge customers with ‘It’s Your Move.’”

Celebrating the independent spirit of the IS, two new general market spots, created by Lexus’ agency of record, Team One, use music, fashion, and contrasting colors to make a purposeful statement. Emotions in the two spots are polarizingly different as they showcase the serious yet playful faces of the IS.

“Crowd,” “Color Shift” and “This is Your Move” will air on NBC during this year’s U.S. Open Championship. “Crowd” will also be running in cinema beginning June 21, with “Intense” and additional Lexus IS marketing campaign elements launching in the coming months.

The spots, as well as a behind-the-scenes series that serves as an extension of the campaign, can be viewed at YouTube.com/LexusVehicles.

Related posts:


Caan Speaks for Jalapeno in The Annoying Orange
Sony to Target Portable Gaming Market with NGP
Adobe Digital Platform to Manage Mobile Customers
Greek Orthodox Church at Ground Zero
Nissan Electric Vehicles to Use Solar Power
Mark Hammerberg Hosts JetBlue’s Skyped Game Show
Victoria's Secret Angels Reveal Sexy Bras
Exporter Forum to Help California Small Businesses
Ford Introduces First Bacon-Wrapped Car
Blanca Soto Is Haircolor Ambassador for Garnier

Leave a Reply

Your email address will not be published. Required fields are marked *

*


*

HTML tags are not allowed.