LG Presents “World’s First” 3D User-Generated Concert

LG Mobile and alternative rock pioneers, Jane’s Addiction, made innovation history Monday at the “world’s first” 3D user-generated concert broadcasted live on YouTube to be later broadcasted on YouTube 3D.

At a packed Terminal 5 with 1,500 guests in Hell’s Kitchen, New York, more than 100 ticket holders selected by LG and Jane’s Addiction received the opportunity to be the first to experience LG Thrill 4G and capture live, 3D footage of the exclusive Jane’s Addiction performance.

Equipped with a 360-degree stage that allowed for surround-sound and panoramic viewing, the concert also featured LG CINEMA 3D TVs throughout the venue to help put every attendee directly into the action.

[ Also Read: LG Mobile Highlights the Future of 3D Technology ]

This concert experience was part of LG’s “Bring Your World Alive” campaign empowering consumers to experience the benefits of mobile 3D entertainment by creating content that is unique and personal.

Armed with LG Thrill 4G devices, Jane’s Addiction’s fans enjoyed the band’s most famous songs — including their new tracks “Irresistible Force” and “End To The Lies” from their upcoming album The Great Escape Artist (Capitol Records)– while capturing 3D video of the concert that will help create a 60-minute documentary of the “World’s First 3D User-Generated Concert.”

[ Also Read: New 3D Video Service on Nintendo 3DS ]

Premiering on the LG Thrill YouTube 3D channel ( youtube.com/comealive ) on August 4, 2011, the 3D documentary will tell the story of how technology has changed the way we create, view and share life’s most memorable moments.

“Tonight’s Jane’s Addiction concert was not only a great show from a visual and performance standpoint, it also illustrated the benefits of capturing life’s remarkable experiences in 3D,” said Tim O’Brien, vice president of marketing for LG Mobile.

“When LG and YouTube premier the world’s first 3D user-generated concert, music and technology fans as well as the general public will see that 3D enabled mobile devices are the next step in the evolution of entertainment.”

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In addition to the Jane’s Addiction concert, the “Bring Your World Alive” campaign will also challenge consumers to battle it out in 3D with a 3D Gaming Tournament with LG partner Gameloft at the Ferry Building Marketplace in San Francisco on August 10, 2011.

Using LG Thrill 4G devices, teams of gamers will battle it out in “Near Orbit Vanguard Alliance (N.O.V.A.) 3D,” Gameloft’s 3D action game, during this 3D event experience.

After multiple timed battles, top scorers will go head-to-head in a projected 3D main event for the chance to be crowned the N.O.V.A. Intergalactic Gaming Champion. 

The “Bring Your World Alive” campaign kicked off earlier this summer at the 3D Entertainment Summit in New York on June 22 with a keynote speech delivered by Tim O’Brien, vice president of marketing for LG Mobile, encouraging all consumers to experience barrier-free, LG 3D mobile technology.

LG Thrill 4G will be available for pre-order on and in AT&T company owned stores in the coming weeks for $99.99 with a two-year contract.

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Rakesh Raman