While highlighting consumer insights paving the way for the future of entertainment, LG puts the spotlight on mobile 3D.
Tim O’Brien, vice president of marketing for LG Mobile, addressed an audience of entertainment industry insiders Wednesday during the 3D Entertainment Summit in a keynote session that examined the importance of technology and innovation in the industry’s 100+ year history.
Held in New York in conjunction with Consumer Electronics Week, the Summit is devoted to examining and analyzing the burgeoning confluence of 3D and entertainment.
O’Brien’s keynote illustrated technology’s important role in the evolution of entertainment and culminated with the presentation of LG’s latest technological breakthrough, the LG THRILL 4G exclusively on AT&T.
From early forms of entertainment such as black and white TV to the growing popularity of smartphones as today’s hot entertainment platform, O’Brien stressed the importance of the need for continued advancements in technology.
“The objective of the entertainment industry has always been to make the experience more real and life-like,” said O’Brien. “LG will change the game again by giving everyone an easy and accessible way to interact with the content they love – and do it in a more realistic and authentic manner than any 3D experience we’ve seen yet.”
LG Mobile is focusing on addressing the three main barriers to the mass adoption of 3D technology: accessibility, technology and content.
Accessibility: 3D devices are currently thought of as too expensive, but LG THRILL 4G will be competitively priced for wider accessibility, says the company.
Technology: Using new mobile 3D parallax barrier technology, the LG Thrill 4G eliminates the need for expensive and bulky 3D glasses, making the 3D experience seamless. Additionally, LG THRILL 4G enhances smartphone features with tri-dual configuration technology, including a 1GHz dual-core processor with dual-channels and dual memory, to enhance speed and performance.
Content: LG consumer insights indicate users most often interact with entertainment on their mobile phones through user generated content and gaming. In a strategic partnership between LG Mobile and YouTube, handheld users will be able to create and share their own 3D content in new and exciting ways. Additionally, in partnership with Gameloft, 3D games come preloaded on LG THRILL 4G.