Clear Channel, a leading global media and entertainment company specializing in radio, digital, outdoor, mobile and on-demand entertainment and information, has announced that it has partnered with Madonna to launch a first-of-its-kind worldwide campaign of her latest single and video, “Give Me All Your Luvin’,” utilizing its international media platform.
The campaign – which includes the new single airing on Clear Channel and partner radio stations and websites around the world, simultaneously with the full music video running on Clear Channel’s billboards; and more than 1,600 digital displays in the US, France, Spain, Sweden, Norway, Singapore, Belgium, Finland and the UK – will reach more than 150 million people around the world.
The video and single will also be available on demand at iHeartRadio.com; on Clear Channel radio station websites in the US, Australia and New Zealand; and via Global Radio’s Capital FM Network in the UK.
Earlier, the inaugural iHeartRadio Music Festival (pictured above) hosted by Ryan Seacrest concluded in Las Vegas after two consecutive nights of musical performances from some of the biggest names in the music industry. (Read: Clear Channel Debuts iHeartRadio Music Festival)
Clear Channel will also use extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they can buy the new single and pre-order (with a special discount offer available through the weekend) her new album MDNA, scheduled to be released in March 2012.
Clear Channel Media and Entertainment, with its 238 million monthly listeners in the U.S., claims it has the largest reach of any radio or television outlet in America. Friday, Feb. 3 at 9 a.m. ET, the “Give Me All Your Luvin’” single will air simultaneously across 95 Clear Channel Contemporary Hit Radio (CHR) and Rhythmic CHR stations as well as Clear Channel stations in Australia and New Zealand.
The single will also run across stations throughout the United Kingdom through Clear Channel’s partnership with Global Radio’s Capital FM Network, the UK’s premier radio company. The premiere will feature a voice introduction by Madonna, and will be followed by an exclusive megamix of unreleased tracks from MDNA, her new album.
In addition to the premiere, from Feb. 3rd through 5th, participating Clear Channel stations will play “Give Me All Your Luvin’” at the top of every hour and air the megamix throughout the weekend to bring listeners new music from one of pop culture’s greatest icons.
Clear Channel New York City stations are also promoting Madonna’s halftime appearance. A contest will enable a winner and guest to attend this weekend’s big game to watch Madonna live during her performance at the halftime show. Participating stations will also direct people how to enter to win a trip for two to the kickoff of Madonna’s world tour overseas.
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