Feminine, fun-loving Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers, is joining Pantene’s growing list of A-list celebrity ambassadors.
The Golden Globe and Grammy nominated performer will appear in the brand’s newest campaign supporting the Pantene Beautiful Lengths collection beginning in August 2012.
Deschanel will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.[ Also Read: Hair Cuts for a Cause at Pantene Program ]
“I am so excited to be a part of the Pantene family. Anyone who knows me knows that I am really into hair. I’m a real girly girl and love doing my hair and experimenting with different styles,” said Deschanel.
Deschanel is well-known for her indie band She & Him and her roles in 500 Days of Summer and Elf. Recently, Deschanel appeared with her portrayal of Jess, the leading lady in FOX’s New Girl.[ Also Read: Blogosphere: Where Bloggers Promote Your Brands ]
“Zooey is such a great fit for Pantene,” commented Kevin Crociata, marketing director of North American Hair Care at Procter & Gamble.
The Pantene Beautiful Lengths collection includes Pro-V keratin protection formulas that help prevent breakage and split ends to help women grow their hair longer, says the company.
The collection offers a shampoo, conditioner, and 2-in-1 as well as two stylers and one treatment that provide additional options for smoothing, strengthening, and frizz control. The prices for Pantene Pro-V products range from $3.99 to $6.99 each.