Milla Jovovich Opens ‘The Talent Store’

‘The Talent Store’ at Fidenza Village is back for the second year. Supermodel, actress and style icon Milla Jovovich hosted the launch of the innovative concept boutique together with Vogue Italia’s editor-in-chief, Franca Sozzani, and Value Retail’s chief executive, Desireé Bollier.

Now in its second year, ‘The Talent Store’ is an exclusive collaboration between Fidenza Village, one of the nine Chic Outlet Shopping Villages in Europe by Value Retail, and Vogue Italia.

It creates a platform for promising young international fashion designers to retail their collections from a dedicated pop-up boutique in the Village, less than an hour from Milan.

‘The Talent Store’ presents limited-edition pieces from 18 of Italy’s most coveted emerging designers selected by the ‘Vogue Talents’ programme, a Vogue Italia initiative by Franca Sozzani.

In the heart of Fidenza Village, home to more than 100 boutiques of Italian and international luxury fashion brands, ‘The Talent Store’ offers an opportunity to view and purchase limited-edition pieces by some of Italy’s hottest young design talents.

Colourful, graphic and pop-inspired, this directional retail space is the Village’s chic summer hangout concept, with a lounge-style patio space and health bar.

‘The Talent Store’ at Fidenza Village will be exclusively open for a three-month period until the end of August 2013.

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