Japanese automotive company Nissan announced Friday that it is the first Original Equipment Manufacturer (OEM) to offer Quick Response (QR) codes on individual vehicle window stickers across its entire lineup, beginning with 2012 models.
Rolled out in June with the launch of the 2012 Nissan Altima and Sentra, the QR codes link consumers to additional vehicle information, providing a free, enhanced interactive shopping experience via the popular web-enabled iPhone, Android and BlackBerry devices.
“Nissan’s new QR code program puts important decision-making information at shoppers’ fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a ‘silent salesperson’ if they are shopping the lot after hours,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc.
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The Nissan “On Vehicle Graphics” system utilizes QR code technology, which is accessed by customers through an array of QR code readers.
Key information available through the QR codes includes:
- Specific vehicle information, including grade walk, key features and available accessories
- Video based product overviews
- Image gallery
- Incentive offers
- Dealer inventory
- Request a quote capability
- Join mailing list request
- Dealer location support
Nissan Motor Co., Ltd. is headquartered in Yokohama, Japan and is an integral part of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010, says the company.