Paramount Pictures has launched the movie trailer for its film, SUPER 8, from writer/director J.J. Abrams and producer Steven Spielberg, in partnership with Twitter.
This exclusive trailer premiere marks a first for both the studio and the site, says Paramount Pictures. The partnership creates a new viral means of distributing a trailer to fans first on Twitter and allows them to share amongst their peer networks on a global scale.
Although most people are still confused about the real utility of Twitter, they are using it mostly as part of a directionless herd to report about their trivial concerns – from coffee preferences to constipation pains – in which others are hardly interested.
This cartoon strip can shed more light on the utterly useless Tweets that come with a limit of 140 characters on Twitter. (Read: Goby Geek Getting Busy on Twitter)
But Paramount is Paramount. It can’t afford to ignore any publicity channel. Now the company is syncing its Twitter account with Facebook to connect the conversation between the two social media platforms.[ Also Read: 10 Reasons Why Social Media Doesn’t Help ]
Earlier, a bunch of novelists from different parts of the world decided to write their respective novels using the microblogging site, Twitter. (Read: Writing a novel? Just tweet it)
“With Twitter, fans are able to foster a real time conversation in a communal viewing environment and we wanted people everywhere to have the chance to discover the SUPER 8 trailer here first,” said Amy Powell, Paramount’s executive VP, Interactive Marketing Strategies & Film Production.[ Also Read: How to Get Connected with Bridesmaids Using Tag ]
SUPER 8 is a Bad Robot/Amblin Entertainment production, directed by Abrams from his original script and produced by Steven Spielberg, Abrams and Bryan Burk.
The film stars Kyle Chandler, Elle Fanning, Joel Courtney, Gabriel Basso, Noah Emmerich, Ron Eldard, Riley Griffiths, Ryan Lee and Zach Mills and will be released by Paramount Pictures on June 10th.
Fans can visit Twitter.com/Super8Movie to get the first look at the trailer and use #Super8Movie to share information about the movie with friends, says the company.