Usually, it’s seen as two-piece. But the American lifestyle brand Lands’ End is trying to redefine the thing that conceals more than what it reveals – bikini.
It is offering SwimMates, a swimsuit concept that it believes will change the way women wear swimsuits. Labeled the “4-Piece Bikini,” SwimMates are swim layers that transform the notion of traditional swimwear, it says.
The concept starts with a two-piece bikini as the foundation and then offers layering swim pieces including a cami, swim shorts or swim skirt. While some women may want to sport a bikini with family in the backyard, a pool party with neighbors may call for layering on a swim cami or skirt.
Bikinis don’t only look good, but they can also do good for the humankind. MINX Bikini, a fashion and lifestyle brand that specializes in sexy swimwear and lingerie announced the launch of its online store with the commitment to offer jobs for the locals in South Africa. (Read: Sexy Bikinis to Create Jobs in South Africa)
Meanwhile, GiftForSexy.com suggest girls to love their bikinis and use them with care. It offers some bikini-care hints to female consumers. (Read: Girls, Love Your Bikinis with these Eight Tips)[ Also Read: Comfort Revolution Wirefree Bra with Smart Sizes ]
“SwimMates is truly a unique approach to swimwear that has been missing from the swim category. Not since the introduction of the tankini has there been a new swim concept like SwimMates that will change the way women wear swimsuits,” said Erin McCormick, swimwear merchandise manager, Lands’ End.
“This new collection of swim separates offers the chance to create individual looks while also choosing the amount of coverage. Best of all, women can even swim in all of the SwimMates layering pieces.”[ Also Read: Now Kate Upton Plays Bikini-Wearing Nun ]
McCormick believes SwimMates is for women who want to wear a bikini, but maybe not for all situations. The added layers allow for a new swim look and level of comfort without changing swimsuits throughout the day.
Introduced today, March 23, the Lands’ End SwimMates collection is currently available online at landsend.com and in Lands’ End Shops at Sears nationwide and pieces range from $30 to $55.