As a new survey conducted online by Harris Interactive on behalf of Nutrisystem among over 3,000 U.S. adults in December, indicates more than half of Americans (54 percent) are planning to make New Year’s resolutions to lose weight. Nutrisystem (NASDAQ: NTRI), a leading provider of home-delivered weight loss meal plans, is gearing up to help them succeed in keeping those resolutions.
The company has announced an expanded menu, free delivery, a satisfaction guarantee, transition programs and a revamped website designed to help people keep the weight off once they have reached their goal.
“Our plans and the polling reflect the fact that resolving to lose weight is the easy part, which is why it’s consistently one of the most popular New Year’s resolutions. But following through is where it gets tough,” said Dawn Zier, Nutrisystem chief executive officer.
“That’s why we’ve taken steps to make it easier than ever to lose weight and help keep it off with the Nutrisystem ® SUCCESS approach. We’re all about results and the more you know about weight loss, the more sense we make as an informed choice.”
These efforts will be marked by an all-new, extensive national advertising campaign with three separate creative streams and more than ten distinct commercials reflecting proven weight loss results and different dieting personalities, says the company.
Nutrisystem also announced poll findings, which reveal a majority – 64 percent – of U.S. adults are willing to pay any amount per pound to reach and stay at an ideal weight. For Americans citing weight loss as a New Year’s resolution, that number goes up to 80 percent.