Pepsi announced Tuesday a partnership with CMA Entertainer of the Year Blake Shelton to kick-off summer 2014 in a big way.
It includes a special remote performance by Shelton on a Pepsi-branded stage during the “2014 CMT Music Awards” airing live today, June 4, 2014 at 8 p.m. ET/7 p.m. CT in Nashville, Tenn.
The performance, titled, “CMT’s Real Big Pepsi Block Party,” will take place from Nashville’s iconic Broadway, marking the first time ever that the country music star and 2014 CMT Music Award nominee has performed as part of the live CMT show.
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Shelton’s performance will also celebrate the launch of a partnership between the artist and Pepsi.
“I am excited to partner with Pepsi, a brand that has a long history of bringing music artists like myself closer to our fans,” said Blake Shelton.
Photo courtesy: Pepsi / Joseph Llanes