Pepsi Joins Hands with Robinson Cano
Ahead of the 84th Major League Baseball (MLB) All-Star Game in New York, Pepsi announces today a national partnership with New York Yankees All-Star second baseman Robinson Cano.
Cano will be officially welcomed to the Pepsi family in a tribute spot that will run during the MLB All-Star Game on Tuesday, July 16 on FOX.
“I’m thrilled to join Pepsi as a partner,” said Robinson Cano. “I look forward to connecting with fans and sharing the many great moments to come during our collaboration.”
Cano was selected to serve as the face of baseball for Pepsi, which speaks to his undeniable talent and passion for the game, personality and international popularity.
“Cano is a marquee baseball player with widespread appeal,” said Heidi Sandreuter, senior director of Sports Marketing, Pepsi.
“Cano brings the excitement of NOW to everything he does, making him a natural choice for the Pepsi brand. This new partnership further establishes Pepsi’s position as a brand at the center of sports and pop culture.”