PepsiCo Brings European Yogurt to the U.S. Market

PepsiCo, Inc. (NYSE: PEP) and Theo Muller Group (“Muller”), a privately held dairy business in Germany, announced today their U.S. joint venture, Muller Quaker Dairy, to enter the U.S. dairy market in mid-July with premium yogurt products.

These products — Muller Corner, Muller Greek Corner and Muller FrutUp — mark the first entry by either PepsiCo or Muller into U.S. dairy aisles.

PepsiCo already holds a strong position in the global dairy products business. The company acquired Wimm-Bill-Dann, Russia’s leading dairy company, in 2011 and has been part of a joint venture with Almarai, Saudi Arabia’s dairy company, since 2009. PepsiCo has a previously stated goal of growing its global nutrition portfolio to $30 billion in revenue by 2020.

The joint venture is building a new yogurt manufacturing plant in Batavia, N.Y.  Once completed in 2013, it will be one of the largest yogurt plants in the U.S., and is expected to create more than 180 new jobs in upstate New York, says PepsiCo.

Related posts:


RMN Kids: New Edutainment Site for Children
Dare Devil Dive Opens at Six Flags Over Georgia
World’s Tallest Hotel to Open in Dubai
Fast Amphibian to Debut at Detroit Boat Show
Al-Qaeda Terror Group Enters India. What Does It Mean to You?
Honda FCV Concept to Make North American Debut
Durex Goes Digital to Define the Future of Sex
Hyundai Launches i20 Active in India
42 Electric Vehicle Chargers Installed at Portland Airport
Nissan Releases the Sounds of Silence
Custom Content Services