Perry Ellis Introduces Fragrance for Men
Perry Ellis announced Monday the launch of its new namesake fragrance for men. Perry Ellis is a fresh, woody aromatic scent that reflects the Perry Ellis man’s witty, casual confidence, says the company.
Playful and enticing, Perry Ellis, the brand’s new flagship fragrance, opens with a bitter orange citrus burst and crisp, herbaceous spices of cardamom, coriander and clary sage.
The heart of the composition encompasses fir, mint, cedarwood and lavender, evoking the energy and wit of the Perry Ellis man.
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Beneath these scents are notes of sandalwood, patchouli and white moss wrapped in the warmth of tonka bean, amber and musk – a distinctive scent for the modern guy who prefers to take tradition and add a twist.
The bottle design is inspired by the signature Perry Ellis “dot.” An ink-colored metal case encircles the teal glass bottle, allowing the fragrance to be visible. The dot evokes the heritage of Perry Ellis while lending a playful attitude, according to the company.
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The advertising campaign, photographed by Daniel Jackson, is in keeping with the Very Perry campaign for the brand, which features studio-style images that are “interrupted” by whimsical, unexpected events. In the ad for the fragrance, model Paul Kelly from Q Model Management jumps to catch a larger-than-life bottle of the scent.
Perry Ellis Fragrance for Men
“The ad for our new Perry Ellis fragrance embodies the charm and wit embraced by the Perry Ellis man,” shared VP of Marketing, Matt Cronin. “We played up the oversized nature of the bottle to add an unexpected dimension to the advertising image, sending a powerful message about the Perry Ellis man and fragrance.”
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The tag line for the campaign reads, “Be Very. Like Perry.” The ad will run in fall issues of Details, Esquire, Essential Homme, InStyle and GQ.
Perry Ellis Eau de Toilette will ship August 1, 2013 to PerryEllis.com, Macy’s, Dillard’s and Boscov’s. The 3.4 fl. oz. / 100 ml collection spray will retail at $65.00 and the 1.7 fl oz / 50 ml will retail at $50.00.
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of men’s and women’s apparel, accessories and fragrances, as well as select children’s apparel.