Redbox Rents One Billionth Movie

Redbox, a DVD rental kiosk provider and wholly owned subsidiary of Coinstar, Inc., reached a major movie milestone Sunday with the rental of its one billionth movie.

“Clash of the Titans,” rented from a Redbox location in Tampa, Florida, was the one billionth movie rented.

The milestone occurs only six years after the red kiosks first debuted in Denver, Colo. Now, Redbox has more than 24,000 locations.

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“One billion rentals is an incredible milestone as Redbox has quickly become the local video store for millions of consumers nationwide,” said Mitch Lowe, president, Redbox.

To celebrate its one billionth rental, the company has launched the “Thanks a Billion” celebration. The nationwide event thanks Redbox renters with a free one-night movie rental and chances to win premium prizes.

Throughout the month of September, eligible renters can enter the unique DVD code found on their Redbox rental at to receive a promotional code good for a free, one-night rental.

Renters also will be entered to win the “Thanks a Billion” grand prize – a choice between a trip to the People’s Choice Awards or a Sony Home Entertainment Theatre System.

Averaging more than 9.5 million rentals a week, the company says, Redbox makes renting and returning new release DVDs and Blu-ray Discs easy for consumers.

The rent and return anywhere policy lets consumers return movies to any of the 24,000 locations. Each Redbox kiosk holds 630 discs, representing up to 200 titles.

Consumers can use a touch screen to select their favorite movies, swipe a valid credit or debit card and go.

Consumers can also visit to reserve their movies online or via the iPhone app from Redbox.

Photo courtesy: Redbox

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