Socks vendor Stance released Wednesday Rihanna’s first seasonal sock collection and unveiled the campaign Rihanna directed for her fall 2015 styles as the brand’s Contributing Creative Director.
Stance also released behind-the-scenes footage of Rihanna overseeing and directing the fall campaign photo shoot, which was shot earlier this summer in Los Angeles.
Rihanna’s fall collection for Stance is comprised of 15 styles in a pastel color palette that range from crew to thigh high socks in a ‘Baby Goth Punk’ theme.
The vision for the creative was born out of a desire to let the socks speak as standalone fashion pieces, with symmetrical styling of the models who are wearing identical wigs that cover their eyes.
“This collection and campaign give people a peek into all sides of her personality, from the novelty of the toe socks to the hard edge of the punk prints. I think the creative really showcases what fashion is to her. It’s meant to be bold, it’s meant to be fun, and it’s meant to be expressive,” said Candy Harris, SVP of the Women’s Division at Stance.
Six of the 15 styles play off the same theme of Rihanna’s limited edition Murder Rih Wrote style that was released in July with newspaper typography as the primary design focus.
The remainder of the fall line includes styles that pay homage to punk patches, goth through a feminine lens, and playful toe socks with knuckle tats that spell out different phrases.
The Rihanna collection for Stance is now available at Stance.com and at retailers globally, including specialty retailers like Opening Ceremony and Colette in Paris. A selection of styles can also be found at nationwide department stores like Nordstrom.