Warner Bros. Consumer Products and Warner Bros. Television Group (WBTVG), together with Romeo & Juliet Couture, announced Friday the launch of the Gossip Girl–inspired apparel collection, Gossip Girl by Romeo & Juliet Couture.
Featuring chic, contemporary fashions, the line will hit high-end fashion retailers — beginning with Kitson, Neiman Marcus and Saks Fifth Avenue — this fall in conjunction with season five of Gossip Girl, which premieres Monday, September 26, at 8/7c on The CW.
Romeo & Juliet Couture’s “inspired by Gossip Girl” collection will feature designs inspired by the characters in the stylish and trend-setting series, including tops, dresses, bottoms and outerwear priced from $80 to $200, and will extend into handbags and accessories for the spring collection.
“The entire collection was inspired by the modern and sophisticated young women portrayed in the show Gossip Girl,” said David Shamouelian, CEO of Romeo & Juliet Couture. “The designs are intended to empower young, independent women to embrace their feminine side and still maintain their strength.”
Working in partnership with Warner Bros. Consumer Products and Warner Bros. Television Group, Romeo & Juliet Couture’s “inspired by Gossip Girl” collection will be supported by a national promotional campaign, including on-air ads, online promotions, in-store signage and through various line-launch events.
Based on the series of young-adult novels by Cecily von Ziegesar, the series is narrated by the omniscient yet unseen blogger “Gossip Girl” and revolves around the scandalous lives of Manhattan’s elite.
Season five opens in the City of Angels — Los Angeles! A suntanned Serena has found the perfect summer job when Chuck and Nate, who are still on their posh trip around the globe, decide to pay her a visit on their mega-yacht.
Meanwhile, back on the Upper East Side, Blair is still dealing with the fallout from her impossible choice between Prince Louis and Chuck, and Dan’s world is suddenly shattered when he discovers that someone has gone behind his back and found an editor to anonymously publish one of his stories.
Dan is terrified of all his friends and family reading his brilliant-but-honest critique of New York high society — but will he say no to the fame and fortune that comes with being a published author?
Finally, the surprise return of Serena’s cousin Charlie will threaten to destroy the van der Woodsen family from within. Watch out Upper East Siders: This season, nobody’s safe, and everybody’s going to be sorry… XOXO, Gossip Girl.
Gossip Girl was developed by Josh Schwartz and Stephanie Savage, who serve as executive producers with Leslie Morgenstein, Bob Levy and Joshua Safran. The series is from Fake Empire, Alloy Entertainment in association with Warner Bros. Television and CBS Television Studios.
Warner Bros. Consumer Products made this announcement Friday, Sept. 16.