On Tuesday, 3D White announced its first ever global partnership with multi-platinum artist and two time GRAMMY award-winning star, Shakira.
The brand identified Shakira as someone who celebrates a woman’s everyday multi-dimensional brilliance; reflected through the dazzle of her smile.
“We are excited to announce Shakira as the exclusive global spokesperson for our 3D White property, around the world,” said Stephen Squire, global marketing director, P&G Oral Care.
As the global brand ambassador, Shakira will help launch the latest additions to the Oral-B and Crest 3D White collection of products, appearing in the brands’ print and television advertising, public relations efforts and online properties. The campaign will kick-off, globally, in the fall of 2013.
“I am excited to be working with 3D White as a Global Ambassador — I have always felt that a smile is one of our most important assets in life,” says Shakira.