Shakira to Promote P&G 3D White Brand

On Tuesday, 3D White announced its first ever global partnership with multi-platinum artist and two time GRAMMY award-winning star, Shakira.

The brand identified Shakira as someone who celebrates a woman’s everyday multi-dimensional brilliance; reflected through the dazzle of her smile.

“We are excited to announce Shakira as the exclusive global spokesperson for our 3D White property, around the world,” said Stephen Squire, global marketing director, P&G Oral Care.

As the global brand ambassador, Shakira will help launch the latest additions to the Oral-B and Crest 3D White collection of products, appearing in the brands’ print and television advertising, public relations efforts and online properties. The campaign will kick-off, globally, in the fall of 2013.

“I am excited to be working with 3D White as a Global Ambassador — I have always felt that a smile is one of our most important assets in life,” says Shakira.

Related posts:

Paradox Getting Ready to Release King Arthur II
What will Victoria’s Secret Angel Miranda Kerr Wear?
Debby Boone to Host Infomercial Talk Show
Payvment Mobile Shopping Solution on Twitter
Volkswagen Reveals the Game Day Spot
Four Astronauts Selected for Hall of Fame Induction
Durex Connect App to Improve Your Sex Lives
Toyota Unveils Campus Design for New Headquarters
Security Council Imposes New Sanctions on North Korea
Prakash Javadekar Is the New HRD Minister in India
Custom Content Services