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Baseball MVP Miguel Cabrera Stars in Chrysler Ad Campaign

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Baseball MVP Miguel Cabrera Stars in Chrysler Ad Campaign

The Chrysler brand debuts three on-air new spots as part of its new advertising campaign celebrating the launch of the all-new 2015 Chrysler 200. The on-air campaign, featuring baseball MVP Miguel Cabrera, takes its cue from the iconic poem “Casey at the Bat” by Ernest Thayer. The campaign launches in the U.S. this weekend (9/20). [...]

How Baseball Inspires Pandora Jewelry

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How Baseball Inspires Pandora Jewelry

Pandora Jewelry has introduced a new Major League Baseball (MLB)-themed Pandora charm representing the League’s 30 MLB clubs. The new MLB charms hit select Pandora retailers March 27, with a suggested retail price of $75. Just in time for Opening Day, Pandora adds an additional MLB charm to the collection of two existing MLB charms, [...]

MLB Launches Opening Series in Sydney

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MLB Launches Opening Series in Sydney

Sydney, Australia welcomed Major League Baseball (MLB) stars from the Arizona Diamondbacks and Los Angeles Dodgers this week, ahead of this weekend’s historic MLB Opening Series at the Sydney Cricket Ground (SCG). The players took time out of their preparation for the games to enjoy the best of Sydney. The Los Angeles Dodgers visited the [...]

Petition to White House: MLB Opening Day a National Holiday

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Petition to White House: MLB Opening Day a National Holiday

Hall of Fame shortstop, Ozzie Smith, teams up with Budweiser to petition White House to make MLB Opening Day a National Holiday. The WhiteHouse.gov petition submitted by official beer of Major League Baseball (MLB) needs 100,000 signatures for Administration review. In order for MLB Opening Day to be considered for a day of national observance, [...]

Pepsi Joins Hands with Robinson Cano

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Pepsi Joins Hands with Robinson Cano

Ahead of the 84th Major League Baseball (MLB) All-Star Game in New York, Pepsi announces today a national partnership with New York Yankees All-Star second baseman Robinson Cano. Cano will be officially welcomed to the Pepsi family in a tribute spot that will run during the MLB All-Star Game on Tuesday, July 16 on FOX. [...]

Topps Reveals “World’s Largest” Baseball Card

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Topps Reveals “World’s Largest” Baseball Card

Spring training kicked off in Lakeland, Fla. with the Topps Company, one of the leading manufacturers and marketers of sports trading cards, creating the “World’s Largest” Baseball Card to celebrate the return of baseball nationwide and the new 2013 Topps Baseball Series 1 cards. Detroit Tigers first baseman Prince Fielder and nearly 100 youth baseball players [...]

Baseball Moments in Stand Up To Cancer Campaign

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Baseball Moments in Stand Up To Cancer Campaign

Steve Carell, Colin Hanks and Ken Jeong are featured in a new Stand Up To Cancer campaign, titled “Baseball Believes,” filmed at Boston’s Fenway Park that celebrates amazing plays from Major League Baseball’s Postseason history. The six spots, which include the actual broadcasts of the historic plays, connect believing in miracles on the playing field [...]

Victoria’s Secret Pink Baseball Collection

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Victoria’s Secret Pink Baseball Collection

The Victoria’s Secret Pink Major League Baseball (MLB) Collection will now include all 30 teams for the upcoming 2012 season. Rounding out the clothing collection will be the addition of seven new teams including the Atlanta Braves, Cincinnati Reds, Miami Marlins, Houston Astros, Pittsburgh Pirates, Kansas City Royals and Toronto Blue Jays. Additionally, Pink and [...]

Baseball: Getting Ready for the Asia Series

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Baseball: Getting Ready for the Asia Series

With efforts of the Chinese Professional Baseball League (CPBL), the Asia Series is back once again and is scheduled to be held from Nov. 25 onward. Since this year saw the realignment of the China Baseball League (CBL), no teams from the CBL will participate in this year’s event. Therefore, the executive committee of the [...]

Social Media Catching Baseball Fan Sentiment

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Social Media Catching Baseball Fan Sentiment

IBM and the University of Southern California (USC) Annenberg Innovation Lab (AIL) announced Wednesday a new social media analysis project focused on Major League Baseball during the World Series. The USC Annenberg Social Sentiment Index is being compiled by students and relies on IBM Social Analytics technology to analyze millions of tweets in order to [...]

State Farm Go To Bat Program for Charities

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State Farm Go To Bat Program for Charities

For the second straight year, leading insurer State Farm and Major League Baseball (MLB) are giving fans from coast to coast the chance to deliver a big hit for their favorite charitable organization. Through the Go To Bat program, an online, charitable initiative driven by State Farm’s commitment to helping communities get to a better [...]

Pepsi Brings Stars in Field of Dreams

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Pepsi Brings Stars in Field of Dreams

Starting Tuesday, an all-star cast of baseball greats and current players will hit television screens in the U.S. as they appear in the first of two new spots from zero calorie Pepsi MAX, which takes a fun spin on the iconic baseball film “Field of Dreams.” MLB legends and current stars of the game, including [...]

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