Anything Is Possible for Barbie
Inspired by the Barbie brand tagline, “With Barbie, Anything is Possible,” the popular doll is debuting a new brand anthem
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Mattel
Universal Studios to Release Isabelle Movie
Isabelle, American Girl’s 2014 Girl of the Year, is studying ballet at a performing-arts school in Washington, D.C. The Isabelle
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Disney’s Planes to Take Off with Tech Toys
Disney Consumer Products (DCP) announces a product collection inspired by Disneytoon Studios’ newest high-flying adventure, Disney’s Planes, with products that
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Warner Bros. Licensing Program for Man Of Steel
As the DC Comics Super Hero comes to the big screen, Warner Bros. Consumer Products (WBCP) has teamed up with
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Barbie Opens the Doors to Her Real Life Dreamhouse
On the high heels of Barbie doll’s recent announcement that she’s selling her Malibu mansion, the style icon revealed that,
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See What Happens When You Play with Barbie
This year, Barbie invites girls to play with fashion and dress up their imaginations with a new global brand campaign.
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