LR Health & Beauty Systems is launching two new fragrances for men. “Just Sport” and “Racing” represent the new sports fragrances from the leading cosmetics manufacturer. “Just Sport” is the combination of sportiness, elegance and masculinity. Fresh citrus fruits, sharp notes of ginger and spicy cardamom are combined with notes of sensuous wood and musk [...]

Male consumers will soon have a big decision to make when it comes to their underwear, suggests RevolutionWear, Inc. It has launched a new advertising campaign featuring beautiful Swedish models proclaiming “No Man Should Wear Underwear,” to introduce its flagship brand of underwear Frigo to the U.S. marketplace. The campaign underscores the power women have [...]

Perry Ellis announced Monday the launch of its new namesake fragrance for men. Perry Ellis is a fresh, woody aromatic scent that reflects the Perry Ellis man’s witty, casual confidence, says the company. Playful and enticing, Perry Ellis, the brand’s new flagship fragrance, opens with a bitter orange citrus burst and crisp, herbaceous spices of [...]

Research published in the recent issue of Biology of Reproduction Papers-in-Press reports that 75 grams (approximately 2.5 ounces) of walnuts consumed per day improved sperm vitality, motility, and morphology (normal forms) in a group of healthy young men between 21-35 years of age. It was reported by the California Walnut Commission. These findings are of [...]

Men’s underwear brand Hanes has launched a new marketing campaign to support the new Tagless underwear, including new television advertising spots on entertainment and sports programming. The announcement was made Tuesday, May 29. According to the company, Hanes Tagless underwear bottoms deliver a new level of comfort with superior softness without the itch and irritation [...]

The Trump Organization and Five Star Fragrance Company have announced the launch of Success by Trump. This new fragrance collection for men by Donald Trump will be available exclusively at Macy’s beginning in March 2012. Inspired by his own success in real estate, business, publishing and television, Donald Trump’s Success by Trump is an empowering [...]

Gillette, the world’s leading male grooming brand, has announced a partnership with three entertainment icons to unveil a precision styling tool for men with facial hair – Gillette Fusion ProGlide Styler. Musician and fashion designer André 3000 Benjamin, actor Gael García Bernal and Academy Award-winning actor Adrien Brody will serve as brand ambassadors to help [...]

GQ announced Friday the 2011 Men of the Year: the magazine’s annual list of the men (and woman) who entertained, excited, and inspired the most this year. The biggest names in music, film, theater, and sports are recognized in the December issue and were on hand at GQ’s annual Men of the Year event, at [...]

Eli Lilly and Company has announced that the U.S. Food and Drug Administration (FDA) has approved Cialis (tadalafil) tablets for once daily use for the treatment of men who have both erectile dysfunction (ED) and the signs and symptoms of benign prostatic hyperplasia (ED+BPH). The FDA also approved Cialis for once daily use for a [...]

Rodale Inc. has launched The Men’s Health and Women’s Health Big Book of Sex – a comprehensive guide to a healthier and happier sex life. A unique two-in-one book format—one side for men, the other side for women—gives readers answers not just to their own most pressing sexual questions, but their partners’ as well. Written [...]