In response to the devastation wrought by the tornadoes on Monday, the Ad Council and the United Way of Central Oklahoma launched a series of television and Web public service advertisements (PSAs) encouraging Americans to make financial contributions to disaster relief efforts. The PSAs direct audiences to visit unitedwayokc.org, where they can contribute to support [...]

The American Red Cross has launched a large relief operation across 11 states to help people affected by Friday’s devastating tornado outbreak in the South and Midwest. Weather experts reported as many as 95 confirmed tornadoes touched down, destroying communities from the Great Lakes to the Southeast. “Our hearts go out to everyone who has [...]

As news coverage continues of tornado devastation across the American South, children will likely see disturbing news footage and have questions about this tragedy. Below are several suggestions on how to talk with children about this disaster and its impact. These tips are provided by child-focused humanitarian organization World Vision. World Vision responds to natural [...]

The PepsiCo Foundation has announced its commitment of $500,000 to non-profit partners leading relief and recovery efforts in Missouri as a result of tornados and severe weather. This contribution is in addition to a $125,000 commitment the Foundation has made to areas of the southern United States affected by recent storms. It was announced today, [...]