Universal Pictures announced Wednesday that it has begun the search for new talent to appear in “Starships,” the official music video for Pitch Perfect, the studio’s upcoming musical comedy that hits theaters on October 15. With the chance to join the film’s cast and Internet music sensation Mike Tompkins in the video, amateur musicians and [...]

It’s about the 90″ (diagonal) AQUOS LED TV (model LC-90LE745U) introduced Tuesday by Sharp. Standing at nearly 4 feet tall and spanning 6 feet and 8 inches wide, the 90″ AQUOS is claimed to be the world’s largest LED TV. Its picture quality, says the company, is as stunning as its size, displaying crisp and [...]

Julia Stiles stars in a new series, “Blue,” which is premiering now on the YouTube Channel, WIGS. In the series, Stiles stars as the title character, a single mom trying to protect her son from the consequences of her secret career. “Blue,” the second WIGS series, is written and directed by Rodrigo Garcia. Blue is [...]

Car company Mazda has announced the debut of a new television commercial called “Revolution”. In deciding how to cut through the noise and clutter of such a high-profile sports weekend, Mazda North American Operations (MNAO) decided to launch Revolution from the inside out. Starting on Friday, the company began reaching out to nearly two million [...]

Machinima, a video entertainment brand for gamers, and Lionsgate (NYSE: LGF), a leading diversified global entertainment company, have partnered to renew Machinima’s original zombie apocalypse comedy series “Bite Me.” It was announced Friday by Allen DeBevoise, chairman and CEO of Machinima, and Lionsgate’s Curt Marvis, who orchestrated the company’s partnership with Machinima and is overseeing [...]

E*TRADE Financial Corporation (NASDAQ: ETFC) has announced that E*TRADE Securities LLC has unveiled a new 30-second “Talking Baby” advertisement which will run during the NBC television network broadcast of Super Bowl XLVI. The Super Bowl spot, entitled “Fatherhood,” features the E*TRADE Baby reassuring a nervous new dad about planning for his newborn daughter’s future with [...]

Europe’s leading automaker Volkswagen has revealed its new commercial today on its YouTube channel. Viewers can catch a sneak peek of a special, extended 75-second spot online, with the 60-second version of the ad running in the second quarter of the Big Game. This is the third consecutive year that Volkswagen has advertised on Game [...]

Award-winning actor Matthew Broderick is starring in a fourth-quarter Super Bowl commercial to promote the all-new 2012 Honda CR-V. “Matthew’s Day Off” is part of an integrated, multiplatform advertising campaign that began earlier this month to support the launch of the all-new Honda CR-V. The campaign encourages the active, hip Gen-Y audience transitioning between their [...]

Madonna will be releasing her new single “Give Me All Your Luvin’” featuring Nicki Minaj & M.I.A. on Feb. 3, three days before her Bridgestone Super Bowl halftime performance, it was confirmed by Interscope Records.  “Give Me All Your Luvin’” is the first single from Madonna’s upcoming album MDNA, her 12th studio album and follow [...]

Sports programming brand and camera vendor GoPro has announced Shaun White, two-time Olympic gold and thirteen-time X Games gold medal winner, to its lineup of premier ski and snowboard athletes. Shaun White is joining GoPro’s team of snowboard athletes that include Mike Basich, Tim Humphreys, Eric Willett, Jamie Anderson, Hannah Teter and Devun Walsh. GoPro’s [...]

Kia Motors America (KMA) is tapping into the idea of dreams revealing true desires in a new 60-second commercial set to air during the fourth quarter of Super Bowl XLVI.  In the spot, titled “Drive the Dream,” the new 2012 Optima Limited races through a Gen X couple’s wildest thoughts as they sleep, including: Victoria’s [...]

Celebrating success on the brand’s social media channels, Nissan North America recognized how important tools like Twitter, Facebook and YouTube have become to build brand loyalty, engage directly with consumers and generate website click-throughs. Nissan credits the recent achievements for being responsive to the communities and offering what they’ve wanted: car enthusiasm and exclusive access [...]