Leading TV brand TCL announced Wednesday a marketing partnership with Paramount Pictures in support of the July 31 theatrical release of the upcoming film “Mission: Impossible – Rogue Nation,” produced by and starring Tom Cruise and directed by Christopher McQuarrie.
A global TCL marketing campaign will include digital, print, television and outdoor assets. TCL also provided its products to support the movie during the shooting of the film.
Further extending the movie tie-in, TCL will package digital copies of the movie with the purchase of TCL Roku TV when “Mission: Impossible – Rogue Nation” is released for home media distribution later this year.
The brand will host an exclusive pre-screening event at the TCL Chinese Theatre in Los Angeles on Tuesday, July 28.
To further support the release of the film, the company’s exclusive pre-screening event at the TCL Chinese Theatre will include a showcase of TCL’s new portfolio of TCL Roku TV Color Series available now on Amazon.