The billboards and electronic signs of New York’s iconic Times Square will turn pink together for the first time on Wednesday, October 1st, to kick off National Breast Cancer Awareness Month.
Culminating a day of events hosted by EBeauty.Com, a nonprofit wig exchange program for women undergoing cancer treatment, participating businesses will simultaneously showcase pink signage at sunset (6:45pm to 7:00pm). Visitors can share the Lighting Ceremony via #LightTimesSquarePink.
“We founded EBeauty to create a community where women undergoing treatments for cancer can support each other,” stated Carolyn Callahan Keller, founder, and two-time breast cancer survivor. “The Lighting of Times Square Pink and day of events show a new level of empowerment and commitment to act as a community for one another.”
The EBeauty Community, ABC Good Morning America, the American Cancer Society, the American Italian Cancer Foundation and Ricky’s NYC have lined up a full day of events starting at 7:00am on the Plaza to drive awareness of breast cancer health initiatives and support women undergoing cancer treatment.
These include ABC Good Morning America’s #GoPink Live on the Plaza, American Italian Cancer Foundation’s Mobile Care Clinic for free screenings for qualified women, the American Cancer Society’s Registrations for “Making Strides Against Breast Cancer Walk” on October 19th, Ricky’s NYC Mobile Makeovers and pink popcorn, and education of EBeauty’s support programs including a 2:00pm complimentary yoga class.
Wig donations can be dropped off at 1540 Broadway for the month of October. EBeauty’s #LightTimesSquarePink is supported by participating partners and by the Times Square Alliance, Mayor’s Office of the City of New York, CBRE, NTENT and PR Newswire.
EBeauty Community Inc. is a nonprofit organization providing a national exchange program in which wigs are donated via EBeauty.com, cleaned, refurbished and styled, and then offered at no charge to women who are undergoing Chemo treatments.