An estimated 33,000 toy industry insiders from 100 countries gathered in anticipation at New York City’s Jacob K. Javits Convention Center Sunday, where the 110th annual American International Toy Fair (Feb. 10-13) opened its doors for four days of business-building, networking, trend-spotting, and more.
Owned and operated by the Toy Industry Association (TIA), Toy Fair is expected to draw nearly 20,000 retailers, wholesalers, importers, buying groups and trade guests to scope out 150,000 toys, games and youth entertainment products across a 375,000 net square feet of exhibit space.
Toy Fair Exhibition
More than 1,000 companies – 239 of which are exhibiting at Toy Fair for the very first time – will reveal their hottest toys and product lines – including tried-and-true classic and nostalgic playthings; DIY design, construction toys, arts and creative activities; extreme and outdoor sporting equipment; licensed figures and accessories; virtual / augmented reality games; and more. The Toy Fair playground is divided into 13 specific product zones to keep the experience focused.
“The American International Toy Fair is the world’s one-and-only gateway to all of the creativity, innovation and talent originating in the North American marketplace,” said Carter Keithley, TIA president. “From big-name toy companies and top-selling retailers, to exciting new start-ups and specialty stores, Toy Fair provides our foreign and domestic guests with exclusive access to every aspect of this great industry.”
TIA is the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages, representing more than 600 companies who account for approximately 85% of domestic toy sales.