Toyota Hybrid Vehicles for Black Colleges

Twenty-two select Central Intercollegiate Athletic Association (CIAA) and Southwestern Athletic Conference (SWAC) schools will get one-year lease of a Toyota Prius liftback or Prius Plug-in vehicle.

Each school will receive a vehicle in conjunction with the 2013-14 Toyota Green Initiative (TGI) tour, an environmental stewardship program designed to empower the African American community.

The tour travels to participating HBCUs (Historically Black Colleges and Universities) each fall to educate students and alumni on the benefits of adopting a sustainable lifestyle.

“As the Toyota Green Initiative begins its fourth year, we wanted to provide historically black institutions with a product that would help improve campus environment and promote sustainability,” said Jim Colon, VP of Toyota Product Communications for Toyota Motor Sales, U.S.A., Inc.

The twenty-two hybrid vehicles will be used by school staff for campus-related administrative and facilities use and will be delivered to each institution in early 2014.

Toyota made this announcement today, Oct. 28.

In the picture above: Toyota Green Initiative Coalition members, actress Tatyana Ali, 2010 TGI Campus Contest Winner Stephen Graddick, SMB Essentials CEO Lake Louise, Earthseed Consulting co-founder Pandora Thomas, 2012 TGI Green Campus Winner Corban Bell, Earthseed Consulting co-founder Zakiya Harris and Black and Green author Jamal Ali, help announce the donation of twenty-two hybrid vehicles to HBCUs.

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Rakesh Raman