Toyota Peace Eco Smile Animation Film

Toyota Motor Sales & Marketing (TMSM) is currently exhibiting PES (Peace Eco Smile), an original animation produced in collaboration with STUDIO4C, at “Japan Expo 14th Impact” being held from July 4 to 7, 2013.

In 2013, PES is producing a full animation film with leading directors from the world of anime. On July 5, directors Toshiyuki Kubooka and Tatsuyuki Tanaka took to the stage to share their thoughts on the PES film.

Kubooka is well known for the epic feature-length anime “BERSERK Golden Age” trilogy which created an intricately researched medieval landscape as well as a rich narrative and grand worldview rendered in elaborate realism.

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Tanaka is active widely, including acclaimed illustrations and manga, as well as in recent years working on production design for live-action films.

The event also featured the world premiere of three music videos made as part of the PES project. Those were “Koshin” by Akaiko-en ( http://akaiko-en.com/ ), a girl band expected to have a big break this year; “Lonely Flower” by Una ( http://una.asobisystem.com/ ), a new kawaii icon of Harajuku Street; and “Fortune Future!” by petit milady ( http://www.universal-music.co.jp/petit-milady ), a unit comprised of two popular voice actresses.

At the “Lonely Flower” premiere screening, Una took to the stage to talk about her song.

TMSM aims to make “a future that everyone wants” through ToyToyota Project content, events and brand appeal. The new energy for this lies in the movable hearts and curiosity of humanity, and the source of which is film and music. With this in mind, it has been producing new animation films and music videos.

Photo courtesy: Toyota

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