The Toyota Environmental Challenge 2050 is part of Toyota’s long-term plan to support and foster a more inclusive and sustainable society. Consisting of six individual challenges, Challenge 2050 addresses the major environmental issues facing the global community, such as climate change, water scarcity, resource depletion, and habitat loss.
The first three challenges focus on carbon and call for eliminating—not just reducing— greenhouse gas emissions from new vehicles, operations and supply chain activities. The fourth challenge addresses water availability and quality, while the fifth and sixth challenges seek to move closer to contributing to a recycling-based society and protecting nature.
“The Toyota Environmental Challenge 2050 is the most demanding and most inspiring environmental commitment this company has ever made,” said Toyota Motor North America Director of Environmental Sustainability, Kevin Butt. “Our success will come from a combination of continuous improvement and new ideas. And it will come from strategic partnerships, education, and sharing our environmental know-how with others.”
Challenge 2050 is inspiring Toyota team members, partners and customers and connecting them with the company’s core commitment to sustainable mobility. Guided by the six challenges, Toyota is making progress towards creating a net positive impact on the planet.
In the recently published 2018 North American Environmental Report, Toyota outlines positive impacts made across North America.
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