Beginning Monday and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s TV anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption.
The ads were created pro bono by leading advertising agencies in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years.
TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.[ Also Read: Can You be a Hindu or a Muslim Journalist? ]
The weeklong series, called “TODAY Takes Action,” will feature an intimate look at each social issue, a behind-the-scenes “making of the PSA” segment showing the collaborative effort of the campaign development process, and the premiere of the highly produced PSAs created on behalf of the four award-winning campaigns.
New TV ads promote Fatherhood Involvement (Matt Lauer); Hunger Prevention (Savannah Guthrie); Emergency Preparedness (Al Roker); and Shelter Pet Adoption (Natalie Morales).
The new PSAs are being distributed to NBC stations next week. The production costs for the PSAs have been provided by the Ad Council’s non-profit and federal government partners. NBC is also featuring content about the series on TODAY’s website.