Volvo Car Group reveals the Concept Coupé, the first of three concept cars launched over a seven month period which will outline the future design direction of the Swedish car brand.
The unveil of the new design vision marks a key moment in the rapid transformation of Volvo where the new design language will focus on injecting more emotion into the brand.
The culmination of the three concept cars will become apparent when the XC90 is launched at the end of 2014. The new design philosophy is spearheaded by Thomas Ingenlath, the new senior VP of Design.[ Also Read: Technology to Help Volvo Cars Avoid Accidents ]
The Concept Coupé takes design cues from the P1800, a car made famous by Roger Moore in British TV drama “The Saint”. Inspired by modern Scandinavian lifestyle, it combines contemporary design with a Swedish twist.
The Volvo P1800 entered development in 1961 and is widely regarded as Volvo’s most internationally renowned model. More than 50 years down the line, the new Volvo Concept Coupé reflects subtle links from the P1800’s forms and detailing.[ Also Read: Ford Introduces First Bacon-Wrapped Car ]
“The new Volvo Concept Coupé reveals how we could shape our cars from now on. Free from the superficial surface excitement of other brands, we add emotional value to the Volvo brand with the calm, confident beauty that is the hallmark of Scandinavian design,” says Thomas Ingenlath.
The face of the Volvo Concept Coupé is characterised by the new topography on the bonnet and the ‘floating’ grille, flanked by headlights featuring radical T-shaped DRL light guides.[ Advertisement: RMN Company’s Digital Marketing Services ]
Just like the rear light signature, the DRL lights are distinctive elements in the new design direction of Volvo Cars.
The blue-grey exterior is echoed on the inside of the Volvo Concept Coupé. Refined, handcrafted elements such as the leather instrument panel, inlays made of naturally aged wood and the dark-blue woven carpets are blended with machined metal details.