Pizza company Pizza Hut has announced the debut of one of its new products – Crazy Cheesy Crust.
It’s Crazy – featuring 16 dough pockets as its outer edge – Cheesy – each pocket is filled with a blend of five Italian cheeses – and Crust(y) – another element of a pizza that Pizza Hut offers.
“At Pizza Hut, food innovation is at the center of our brand and we work hard to develop creative new spins on the classic pizza,” said Kurt Kane, chief marketing officer at Pizza Hut.
“By surrounding our Hand Tossed Crust with 16 pockets of cheese, we feel we have a product worthy of the name ‘Crazy Cheesy Crust’ – and encourage our consumers to let loose and go a little crazy with their next Pizza Hut order.”[ Also Read: Domino’s Appoints Jane Walker as Marketing Head ]
The Crazy Cheesy Crust will be available for a limited time only, says the company. A large 1-topping Crazy Cheesy Crust Pizza is available for $12.99. Additional toppings are $1, extra cheese is $2 and Specialty pies are $3 more.
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers pizza, pasta and wings.