Cosmetics and skincare products company BareMinerals wants to improve women’s complexions with its new fluid foundation that it says defies the very notion of a “liquid” format.
Launching today, May 1, the release of BareSkin Pure Brightening Serum Foundation leverages the brand’s promise of delivering beautiful skin through its bare minimum approach.
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BareMinerals says it follows a less-is-more philosophy by developing products with purity in mind, emphasizing a solution-oriented approach to beautiful skin.
Its problem-solving cosmetics formulated with carefully selected ingredients that place a premium on skin, allow women to achieve their best complexion ever, says the company.
BareMinerals informs that it uses a distinctive marketing strategy and multi-channel distribution model to develop, market and sell cosmetics and skincare in 32 countries, with over 6,500 points of distribution including more than 200 company-owned boutiques.