Venus Williams Brand Ambassador for EA Sports

EA Sports, a label of Electronic Arts Inc., has announced the signing of global tennis superstar Venus Williams as North American brand ambassador for EA Sports Active 2, a line of interactive fitness products that feature personalized, customizable workouts.

Williams will act as the franchise spokesperson and will join the EA Sports Active family along with David Beckham, who was recently named brand ambassador in Europe and Australia.

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According to the company, EA Sports Active 2 focuses on improving muscular strength, endurance and flexibility, while providing an intense cardio workout; it will combine a heart rate monitor and wireless motion tracking data to deliver a fitness experience that achieves authentic, measurable results.

EA Sports Active 2 will be available on Kinect for Xbox 360 video game and entertainment system from Microsoft, PlayStation 3 and Wii, in North America on November 16 as well as iPhone and iPod touch at a later date.

“Venus is one of the most recognizable, popular and accomplished tennis players in the world; her success can be attributed to both her talent as well as her dedication to fitness,” says Jon Slavet, EA Sports Active VP, Product Strategy.

“Her commitment to healthy living and ability to inspire others makes her a natural fit for EA Sports Active 2.”

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On the court Williams has achieved great success since she turned pro at the age of 14 with 41 career titles, including seven Grand Slam Titles as well as three Olympic Gold medals.

In July 2008 Venus won her fifth Wimbledon singles title and joins Martina Navratilova and Steffi Graf as the only ladies in the Open-era to have won five or more Championships. She is currently ranked third in the world.

“What I love about EA Sports Active is that it offers a variety of workouts that are both challenging and fun, which is important to keep me motivated,” says Venus Williams.

“I’m excited to be working with EA Sports to show others that you can be active and reach your fitness goals while having fun at the same time.”

EA Sports Active 2 is in development at EA Canada in Vancouver and is rated “E” by the ESRB and “3” by PEGI.

It comes with a price tag of $99.95.

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Rakesh Raman