Actress Jessica Alba Stars in Crack Life Open

Actress Jessica Alba
Actress Jessica Alba

Starting this week, the celebrated actress, bestselling author and entrepreneur will be featured in a new campaign including Zico print, out-of-home (OOH) and digital advertising across the U.S.

Zico Premium Coconut Water company Zico Beverages has announced that Jessica Alba will serve as brand ambassador for its new Crack Life Open national brand campaign.

“Crack Life Open means living positively and thoughtfully by making healthy choices and taking small steps to treat yourself well every day,” said Lorna Peters, Zico chief marketing officer.

[ Also Read: Jessica Alba Is Beauty Brand Ambassador for Braun ]

“I’m on board with the #CrackLifeOpen mentality of living your best life by staying positive,” said Jessica Alba, Zico brand ambassador.

The goal of the Crack Life Open campaign is to remind people that like crisp refreshing coconuts, life is better when our hearts and minds are open.

Throughout the campaign, Zico and Jessica Alba will work together to motivate people to start living the life they want today.

[ Also Read: Kate Upton Is Brand Ambassador for Express ]

Founded in 2004, Zico Beverages, LLC. (pronounced Zee-co) is the maker of Zico Premium Coconut Water.

Jessica Alba is a Golden Globe-nominated actress whose diverse career includes more than 25 feature films, including “Fantastic Four” and “Sin City,” as well as the TV series “Dark Angel.”

Her upcoming films include “Sin City: A Dame to Kill For,” “Dear Eleanor,” “Barely Lethal,” and “How to Make Love like an Englishman.”

After the birth of her daughters, Jessica co-founded The Honest Company in 2012 to offer parents access to non-toxic, eco-friendly family products that don’t break the bank.

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Rakesh Raman