On the high heels of Barbie doll’s recent announcement that she’s selling her Malibu mansion, the style icon revealed that, for the first time ever, fans worldwide will now be able to literally step inside her world with Barbie The Dreamhouse Experience.
Two life-sized houses – complete with pink elevators, a walk-in “glitterizer,” an endless closet and a dazzling “diamond” ring display — will be unveiled in South Florida at Sawgrass Mills and Berlin, Germany in March 2013.
The Dreamhouse has been a fictional Malibu landmark as well as one of the most coveted toy homes for more than four decades. The original Barbie Dreamhouse debuted in 1962, providing girls with the backdrop to “play house” with Barbie, which is a brand from toy company Mattel (NASDAQ:MAT).
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In March, the real life Dreamhouses will provide an opportunity to interact with Barbie, her friends and family, and truly see what it’s like to live her dreamy life.
Using Radio Frequency Identification (RFID) technology bracelets and LED touch screens, fans can also create their own personalized experiences during the tour – including digitally “trying on” Barbie doll’s fabulous fashions.
“This year, Barbie is inviting fans into her world to explore what they’ve only played with in doll size,” said Lori Pantel, vice president, global marketing for Barbie. “Barbie’s life-sized Dreamhouses will provide fans a new way to interact and engage with the Barbie brand while providing a memorable experience.”
Inspired by the house in the web series, “Barbie Life in the Dreamhouse,” Barbie The Dreamhouse Experience was designed, developed and built by EMS Entertainment, a global live exhibition company.
The Dreamhouse was built in less than a year, using more than 20 pounds of glitter and 100 gallons of pink paint to decorate the 25,000 square foot Berlin and the 10,000 square foot South Florida Dreamhouses.