While social media gaming and online gambling addictions are already rampant among Facebook users, now they can further spoil their habits as drinking options are also pouring in fast for them.
Close on the heels of “Like It Live, Like It Together” Facebook campaign announcement by Bacardi rum, T.G.I. Friday’s has announced its Buy Your Friend A Beer App for Facebook users.[ Also Read: Why Bacardi Too Wants to Chase Facebook Likes ]
As companies are using all sorts of tricks to woo millions of Facebook frequenters, the biggest online hangout on the Web has become a virtual gambling casino for idle consumers.[ Also Read: What Games Can Do for You on Facebook ]
Unofficially dubbed the “summer of beer” by Friday’s and its Better with Brew menu, the company says, Facebook users can help their friends cool down during the hot months via the new Buy Your Friend A Beer application.
Any Facebook user 21 years and older can buy their Facebook friends up to five beers by “liking” the Friday’s fan page and placing an order through the custom tab.
Recipients receive an electronic gift card to redeem in restaurant. The purchase price is set at $5, regardless of the recipient’s regional location, and is redeemable for any beer of choice, non-alcoholic beverage or food item at any local T.G.I. Friday’s.[ Also Read: 5 Reasons I Love My Facebook Friends ]
Introduced last month, Friday’s is offering menu items that incorporate beer into the food recipe. Entree examples include the Black Angus Brew House Steak which is prepared with a beer and citrus marinade, and the Ale House Baby Back Ribs which are slow-cooked and fire-grilled with craft beer.
With the new application, guests can easily pair a beer with their meal, courtesy of a Facebook friend.
“No matter the time or place, our guests can share that Friday feeling and use this latest app to surprise their Facebook friends, including dads, with a cold one this summer,” said Shannon Gewinner, vice president, brand marketing, T.G.I. Friday’s.
For more information and to buy a beer, consumers can visit www.facebook.com/TGIFridays.