Kelley Blue Book, a leading provider of new car and used car information, has introduced its app for Windows Phone 7. The free, interactive app provides users with car-buying and -selling information to help them make confident purchase decisions.
With kbb.com’s app, users gain access to Kelley Blue Book Values and information to use in negotiations for vehicle transactions, wherever they may be. They will get information including MSRP, Invoice, Fair Purchase Price, Certified Pre-Owned, Suggested Retail, Private Party and Trade-In Values.[ Also Read: Why Marketers are Chasing the Mobile Mirage ]
Similarly, History is offering History Here, a location-based mobile application for Windows Phone 7. It aims to bring history to life in thousands of locations across the United States. (Read: History Here App for Windows Phone 7)
With a host of fun features, including music and games, integrated into the new devices, Microsoft – with its partners – had introduced nine new Windows Phone 7 handsets last month, Oct.
The new phones, according to Microsoft, are distinguished by their design and integrated experiences built from Microsoft’s portfolio such as Xbox LIVE, Microsoft Office Mobile, Zune, Windows Live, Bing and more. (Read: New Windows Phone 7: Phone for Fun)
“When Microsoft gave us the opportunity to create an app for the all-new Windows Phone 7 platform, it was a no-brainer. We were honored to be chosen as a premier app by Microsoft for this project,” said Justin Yaros, executive vice president of product design and development for Kelley Blue Book’s kbb.com.
In addition to Kelley Blue Book Values, users also can find a local dealer with detailed maps and directions. The availability of 360-degree photos of potential new cars and instant access to new-car video reviews from the expert editors of Kelley Blue Book’s kbb.com provides shoppers with all the information they need at their fingertips, says the company.
“Windows Phone 7 is a fresh start for Microsoft in the smartphone market, and we wanted to include a number of valuable apps in the Marketplace hub with its launch,” said Todd Brix, senior director, Windows Phone Marketplace at Microsoft.
“Kbb.com’s easy-to-use app fit well with our strategy, and benefits mobile car buyers with a plethora of essential automotive information.”
The app provides free information for on-the-go car shoppers, including Twitter feeds for kbb.com and various car manufacturers, giving shoppers insight into the latest automobile information from Kelley Blue Book’s team of experts and enthusiasts, along with the rest of the automotive Twitter community.