Cassadee Pope Joins Proactiv+ as New Celebrity Ambassador
Cassadee Pope, hit-recording artist, Season 3 winner of “The Voice” and CMT “Breakthrough Video of the Year” award winner, has joined Proactiv+ as the brand’s new celebrity ambassador.
Proactiv+ is positioned as an advanced 3-Step System that combines acne-fighting ingredients with skincare benefits.
According to the brand, her passion for the acne + skincare regimen has earned her a spot as the newest Proactiv+ celebrity ambassador where she will share her journey to clear skin in commercials and digital spots airing this summer.
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“The products help users like Cassadee clear their acne to help their lives and skin flourish,” said Greg Renker, co-founder and co-chairman of Guthy-Renker, a direct marketing company.
Cassadee joins a talented roster of celebrity customers-turned-spokespeople including “The Voice” coach Adam Levine, Lily Aldridge, Olivia Munn, Julianne Hough, Naya Rivera and AJ Cook. Cassadee’s latest single “I Wish I Could Break Your Heart” and debut album Frame By Frame are currently available on iTunes.