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Sachin Tendulkar Brings BMW to ‘Make in India’

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Sachin Tendulkar Brings BMW to ‘Make in India’

Celebrating the ‘Make in India’ initiative, BMW says it has further strengthened its commitment to the Indian market by increasing the level of localisation at BMW Plant Chennai upto 50 percent. Retired cricketer Sachin Tendulkar marked the occasion by assembling a BMW 5 Series using parts from Indian auto component suppliers. The “Make in India” [...]

Gael Monfils Stars in Global Tennis Campaign

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Gael Monfils Stars in Global Tennis Campaign

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS brand name is derived. ASICS has launched its global tennis campaign, ‘It’s a tough game. Go smash it.’, starring top tennis player Gael Monfils in an ‘unexpected’ setting. The campaign, created by 180 Amsterdam, [...]

What Are the Stroke Warning Signs?

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What Are the Stroke Warning Signs?

NBA All-Star Paul George was only 6-years-old when his mother Paulette suffered a stroke that left her practically bedridden for two years. Today, Paulette remains partially paralyzed on the left side of her body. “I remember every moment of it,” said the Indiana Pacers swingman. “I was always there at hospital visits, right by her [...]

Meet Stavros Loumis – World Bartender Champion

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Meet Stavros Loumis – World Bartender Champion

Stavros Loumis beat out nine other finalists at the local, regional and divisional levels in 2014. These 10 finalists ousted more than 8,000 bartenders from over 900 TGI Fridays restaurants in 60 countries around the world. TGI Fridays has crowned Stavros Loumis of Larnaca, Cyprus the World’s Greatest Bartender at the 24th annual World Bartender [...]

TAG Heuer Signs Henrik Lundqvist as Brand Ambassador

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TAG Heuer Signs Henrik Lundqvist as Brand Ambassador

TAG Heuer signs NHL hockey goaltender Henrik Lundqvist as Brand Ambassador. “King Henrik,” star goalie of the New York Rangers and the Swedish National Team, is now officially in net for TAG Heuer. Considered one of the NHL’s best netminders, Henrik’s on ice play exemplifies TAG Heuer’s values of performance and precision, says the company. [...]

Under Armour Signs Dutch Footballer Memphis Depay

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Under Armour Signs Dutch Footballer Memphis Depay

Memphis, a young footballer, has joined Under Armour’s elite athlete roster. The prolific winger, currently the leading goal scorer in the Dutch Eredivisie, starts his multiyear partnership with the brand immediately, the company said Friday. “On and off the pitch I’m always ready for the next chapter in my life,” said Memphis. “I wanted Under [...]

Diabetic NASCAR Driver Ryan Reed Wins in Daytona

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Diabetic NASCAR Driver Ryan Reed Wins in Daytona

On Saturday, February 21, NASCAR Xfinity Series driver and Lilly Diabetes ambassador Ryan Reed won the Alert Today Florida 300 at Daytona International Speedway. This is his first win as a NASCAR driver and shows that with hard work and proper management, anything is possible – even for people living with diabetes. Reed, who was [...]

Super Bowl Stars Go to Disneyland!

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Super Bowl Stars Go to Disneyland!

The football jubilation moved west from Arizona to the Disneyland Resort in Anaheim Monday where New England Patriots players Julian Edelman and Malcolm Butler celebrated their team’s Super Bowl XLIX championship victory with fans lining Main Street, U.S.A., in Disneyland Park. Just hours after their title victory against the Seattle Seahawks, Edelman and Butler each [...]

Hyundai Golf Ambassador: David Feherty

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Hyundai Golf Ambassador: David Feherty

Hyundai has teamed up with the host of the Feherty show, current CBS golf analyst and former PGA TOUR player David Feherty as the company’s first golf ambassador. In this role, Feherty will be the voice and face of Hyundai Golf, lending to golf initiatives, making appearances at Hyundai sponsored golf events and starring in [...]

David Beckham to Help Create New Wardrobe for Men

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David Beckham to Help Create New Wardrobe for Men

Fashion brand H&M has announced the expansion of its relationship with sport and style icon David Beckham. For spring 2015, David will choose his favorite H&M menswear pieces to create Modern Essentials Selected by David Beckham. It will kick-off with a campaign filmed by director Marc Forster. David Beckham has also created a new spring [...]

Major League Soccer Most Valuable Player Award

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Major League Soccer Most Valuable Player Award

Major League Soccer announced Thursday it has named its Most Valuable Player award after American soccer legend Landon Donovan, who retired in December after playing 14 seasons in the League. Since 1996, the MLS MVP award has been presented annually to the individual deemed most valuable to his club by players, management and the media. [...]

Under Armour Signs Tennis Player Andy Murray

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Under Armour Signs Tennis Player Andy Murray

Performance footwear, apparel, and equipment brand Under Armour announced Tuesday the addition of professional tennis player Andy Murray to its roster of world championship athletes. As part of the 4-year partnership, Murray will wear Under Armour apparel, footwear, and accessories and will be featured in marketing campaigns, will participate in global training and tennis activations, [...]

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