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Lionel Messi Writes: Don’t Go Down

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Lionel Messi Writes: Don’t Go Down

Lionel Messi and Gatorade – a division of PepsiCo – released Thursday the first of 10 handwritten letters from the FC Barcelona superstar and five-time World Player of the Year. The letters are supposed to offer words of hope, encouragement and perseverance to communities across the world. For ten consecutive weeks, Messi will send a [...]

Six Athletes Join Budweiser Team for Rio Olympic Games

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Six Athletes Join Budweiser Team for Rio Olympic Games

The official beer sponsor of Team USA has recruited six athletes to join Team Budweiser for the Rio 2016 Olympic and Paralympic Games. From a decathlete to a Paralympic triathlete to a Gold Medalist in Women’s Soccer, each member’s story, personality and commitment to not taking short cuts reflects Budweiser’s all-American values, Budweiser said. Team [...]

Neymar to Lead Brazil’s Gold Quest at Rio 2016 Games

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Neymar to Lead Brazil’s Gold Quest at Rio 2016 Games

The way looks open for football superstar Neymar to pursue Olympic glory in his home country at the Rio 2016 Games after his club, Barcelona, sent a letter to the Brazilian Football Federation (CBF) saying he would be released for the tournament. The CBF confirmed Friday that Barcelona would allow the player to take part [...]

Coca-Cola Ropes in Jordan Spieth for Sports Marketing

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Coca-Cola Ropes in Jordan Spieth for Sports Marketing

Coca-Cola announced Wednesday that golfer Jordan Spieth will become an ambassador for the brand’s sports marketing campaigns and beyond. The new multi-year partnership will feature Spieth in television advertising, digital and social media, point-of-sale, out-of-home, experiential marketing, packaging and more. Golf fans can expect to see Spieth promote the company’s Dasani brand as well. [ [...]

Nominees for FIFA Ballon d’Or Awards Revealed

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Nominees for FIFA Ballon d’Or Awards Revealed

The contenders for this year’s FIFA Ballon d’Or Award for the best player of 2015 and for the FIFA Women’s World Player of the Year 2015 Award have been announced. The nominees for the FIFA Ballon d’Or are, in alphabetical order: Cristiano Ronaldo (Portugal / Real Madrid), Lionel Messi (Argentina / FC Barcelona) and Neymar [...]

David Beckham: Sexiest Man Alive

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David Beckham: Sexiest Man Alive

According to Time Inc.’s People, David Beckham is confident bending it like you-know-who, rocking a bespoke suit, even posing practically shirtless at a People photo shoot. But at heart, he’s a self-effacing East London boy, who can’t believe he scored People’s 30th anniversary Sexy Man crown. “I never feel I’m sexy,” the soccer icon told [...]

NBA All-Star Blake Griffin Stars in Kia Ad Campaign

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NBA All-Star Blake Griffin Stars in Kia Ad Campaign

NBA All-Star Blake Griffin is back in a series of four new television commercials for Kia’s Optima midsize sedan, and he’s bringing his signature brand of satirical comedy with him. The multiplatform campaign, which includes television, digital and social media elements, debuts during Kia NBA Tip-Off 2015. In the campaign, everyday people get in the [...]

Sachin Tendulkar to Play Cricket in the U.S.

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Sachin Tendulkar to Play Cricket in the U.S.

Global cricket icons Sachin Tendulkar and Shane Warne will headline a star-studded lineup of cricket players from around the world in the inaugural “Cricket All-Stars,” a three-game series in New York City, Houston, and Los Angeles. The historic tour marks the first time these legends have played in the U.S., and also renews the famous [...]

Sports Illustrated Muhammad Ali Legacy Award

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Sports Illustrated Muhammad Ali Legacy Award

Sports Illustrated, a Time Inc. brand, has dedicated its Sportsman of the Year Award to Muhammad Ali, renaming it the Sports Illustrated Muhammad Ali Legacy Award. The dedication ceremony took place on October 1 at the Muhammad Ali Center in front of a crowd of 300 VIPS including Mr. Ali, his wife Lonnie and family, [...]

Soccer Superstar Carli Lloyd to Speak for Women

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Soccer Superstar Carli Lloyd to Speak for Women

International soccer superstar and World Cup hero Carli Lloyd will join a slate of keynote speakers for the Pennsylvania Conference for Women, organizers announced Monday. Lloyd will join actress and entrepreneur Jessica Alba, John Jacobs, co-founder of the Life is Good brand, women’s rights pioneer Gloria Steinem and Nobel Peace Prize winner Leymah Gbowee at [...]

Craig James Sues Fox Sports for Religious Discrimination

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Craig James Sues Fox Sports for Religious Discrimination

Liberty Institute filed a lawsuit Monday against Fox Sports on behalf of Craig James, a former NFL player and college football analyst. In September 2013, according to Liberty, Fox Sports fired James from his on-air position because of his religious views on marriage and civil unions, which he expressed during a political campaign over a [...]

How Marcus Mariota Won the Nissan SUV

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How Marcus Mariota Won the Nissan SUV

Tennessee Titans QB Marcus Mariota walked across the stage on Tuesday to receive a new 2015 Nissan Armada SUV. The event, held at Nissan North America’s headquarters, about 15 miles south of the newly named Nissan Stadium where he’ll play home games as a professional, commemorated Mariota’s acceptance into the “Heisman House,” Nissan’s fictional fraternity [...]

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