Danica Patrick takes to the track with a new primary sponsor as the blue-and-white No. 10 Aspen Dental Chevrolet SS makes its debut at the Kobalt 400 NASCAR Sprint Cup Series race at Las Vegas Motor Speedway this weekend. And she’d do it sporting a blue firesuit selected by fans who voted in the Danica’s [...]

Pepsi has announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate “The Art of Football” as part of the brand’s 2014 football campaign. Combining photographer Danny Clinch, six of the world’s leading street artists and some of the globe’s best footballers, including Leo Messi, Robin van Persie, [...]

Major League Soccer (MLS) announced that David Beckham has exercised his option for an MLS expansion team, and he has selected Miami as the city for the new club. Beckham’s ownership group will now work with MLS and local officials to finalize a deal for a world-class soccer stadium. “We appreciate all that David has [...]

To spark youth interest in science, technology, engineering and math (STEM), Time Warner Cable brought 300 students from local Boys & Girls Clubs to “Connect a Million Minds Day” at Time Warner Cable Studios in Manhattan’s Meatpacking district on Feb. 1. Professional football player Victor Cruz and Food Network chef and personality Anne Burrell hosted [...]

Amid a mid-winter blizzard — of confetti – linebacker Malcolm Smith of the Seattle Seahawks continued a magical tradition Sunday night following his team’s 43-8 rout of the Denver Broncos in Super Bowl XLVIII. Rising from the frenzied, on-field hoopla moments after his team captured the National Football League championship, according to Walt Disney World, [...]

Football players—Eric Decker and AJ McCarron—are partnering with AXE Hair to introduce a new line of gels. In a new AXE Hair video on the AXE YouTube Channel, Decker talks about some of the most awkward gelled looks he rocked in his younger years and how the new AXE Hair gels provide him with the [...]

Andrés Iniesta who scored Spain’s winning goal in the 2010 FIFA World Cup Final, will be featured in the new Powerade campaign “There’s Power in Every Game.” Powerade is a brand of The Coca-Cola Company. Through the campaign, Powerade, the official sports drink of the 2014 FIFA World Cup will tell the stories of footballers [...]

Integrated media organization WWE (NYSE:WWE) announced Monday that The Ultimate Warrior will return to WWE after an 18 year absence. He will be inducted into the WWE Hall of Fame at a ceremony on Saturday, April 5, 2014 at New Orleans Arena, as a part of the WrestleMania 30 festivities. “The Ultimate Warrior was the [...]

Guinness World Records has recognized San Diego Firefighter Robyn Benincasa as “Officially amazing” for the 90.7 miles she paddled non-stop on a stand up board in 24 hours on Nov 8th in Huntington Beach Harbor, CA. Describing the 24-hour endurance challenge the athlete said, “I paddled for all of the amazing women I know who [...]

State Bank of India (SBI), the country’s largest bank, has joined hands with Rotary Bangalore IT Corridor (RBITC) as title sponsor for the current Bengaluru Midnight Marathon (SBIBMM). The event will be held at midnight on Dec. 14 at KTPO, Whitefield. Former athlete Milkha Singh is the brand ambassador for this year’s marathon. The theme [...]

Making it a three-peat, basketball superstar and global brand ambassador Blake Griffin is back. And this time he’s brought along a cape and a sidekick – funnyman Jack McBrayer – to hit the streets as “The Griffin Force.” It’s a series of eight new television commercials for Kia’s Optima midsize sedan. The campaign, which continues [...]

Mountain Dew announced that professional skateboarder Sean Malto has officially signed with the Mountain Dew Skate Team. The Kansas native makes his debut as a member of the team on the street skate course at the Dew Tour’s San Francisco, Calif. stop from Oct. 10 – 13. “Sean is one of the best young skaters [...]