Sportspersons Archive

  • beard

    Revealing the Secrets of Hockey Playoff Beards

    No one takes beards more seriously than pro hockey players and their fans, who toss their blades each April when the playoffs begin, says Royal Philips Electronics. The road to the championship is long, and the beards even longer, it says. Which begs the question,...

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  • upton

    Supermodel Kate Upton Goes with Axe Shower

    To celebrate the launch of Unilever brand Sport Blast, AXE is partnering with Kate Upton and pro football player Jason Pierre-Paul. The two will square off in a series of fun challenges, including an intense balance beam standoff and a hardnosed table tennis match, which...

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  • rhys

    Hyundai Calls Rhys Millen for Formula Drift Series

    Hyundai Motor America has announced its continued partnership with Rhys Millen Racing (RMR) to compete in the 2012 Formula Drift series. Hyundai will be lead sponsor of the RMR Genesis Coupe driven by former Formula Drift champion and acclaimed stunt driver, Rhys Millen. Available at...

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  • tiger

    Tiger Woods to Play New Game on Facebook

    Tiger Woods and his Foundation have launched a fundraising campaign where fans can send 10 deserving students to college through the Earl Woods Scholarship Program. Created in 2006, the program includes tuition, financial assistance, admissions counseling, dedicated mentors, specialized internships and workshops for scholars accepted...

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  • paula

    Paula Radcliffe in Pampers Little Athlete Campaign

    Pampers, a P&G brand, has teamed up with Paula Radcliffe, Olympic Games marathon runner and mum to Raphael (18 months) and Isla (4 years), to launch the ‘Pampers Little Athlete’ campaign. Paula Radcliffe says, “As an Olympic Games athlete I know how effort and determination...

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  • dart

    Travis Pastrana in Dodge Dart for Global RallyCross

    Dodge and SRT Motorsports announced today, March 26, an all-new 2013 Dodge Dart rally car piloted by four-time Rally America Champion and 17-time X Games Gold Medalist Travis Pastrana will compete in the 2012 Global RallyCross Championship (GRC) Series. “At Dodge, racing is an integral...

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  • gopro

    Meet the GoPro Winter X Games Athletes

    Cameras company GoPro congratulates its athletes competing in Winter X Games Tignes, France. GoPro athletes were big contenders who rounded out the podium; winning five medals combined, with Shaun White taking home two gold medals, dominating the SuperPipe and winning gold in Slopestyle after a...

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  • kohl

    Kohl’s ‘Shop to Win’ Campaign with Olympians

    Kohl’s Department Stores (NYSE: KSS) announced its spring integrated marketing campaign, featuring Olympic gold medalists Dara Torres (swimming), Mia Hamm (soccer) and Lindsey Vonn (skiing). Debuting today, March 19, the new campaign titled “Shop to Win,” follows each of the three female athletes as they...

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  • jlin

    Scholastic to Publish “Jeremy Lin: Rising Star”

    Scholastic, a global children’s publishing company, says it will publish “Jeremy Lin: Rising Star,” a biography on basketball sensation Jeremy Lin, the first one geared to kids ages 8 and up. Releasing simultaneously on April 1, 2012, in both e-book and paperback editions for $4.99,...

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  • titan

    Nissan to Make Peyton Manning a Titan

    As fans speculate on whether future Hall of Fame NFL quarterback Peyton Manning will sign with Tennessee, Denver, or some other team, Nissan North America has just sweetened the deal by offering to “… make Manning a Titan.” But in this case, the automaker, which...

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  • pgoly

    P&G to Support Canadian Olympic Hopefuls

    Procter & Gamble Canada (P&G), in cooperation with the Canadian Olympic Committee (COC), announced its sponsorship of nine Canadian Olympic hopefuls as they prepare to represent the country at the London 2012 Olympic Games. Each athlete will serve as an ambassador for P&G brands and...

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  • river

    Nolan Ryan Debuts New River Campaign

    Nolan Ryan, Hall of Fame pitcher, president and CEO of the Texas Rangers and formerly a Texas Parks & Wildlife Commissioner, says “pitch in” to help preserve the Comal and Guadalupe rivers in New Braunfels and all Texas rivers. “We are just thrilled to have...

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