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ASICS \ Beach \ Kerri Walsh Jennings \ Volleyball
Watch Kerri. Obviously Beach Volleyball Is a Stunning Game. [VIDEO]
A native California resident, Kerri Walsh Jennings knows her way around the sand. She started playing volleyball very early on, following in the footsteps of her mother and father who were both superstar athletes. Kerri’s career took off in college when she became the second player in NCAA history to be named First-Team All-American for [...]
Captain \ Cricket \ ICC \ India \ MS Dhoni
India’s MS Dhoni Named Captain of the New ICC World Cricket Team
The International Cricket Council (ICC) today announced the men’s Team of the Tournament of the ICC World Twenty20 Bangladesh 2014, with India’s MS Dhoni named captain. The team includes four players from India, two from both South Africa and West Indies, and one representative each from Australia, Netherlands and Sri Lanka. Chosen by a select [...]
Annika Hour. SiriusXM \ Annika Sorenstam \ Golf \ PGA TOUR \ Radio
Annika Hour to Debut on SiriusXM PGA TOUR Radio
SiriusXM announced Thursday that World Golf Hall of Fame member Annika Sorenstam will host an exclusive new radio series on SiriusXM PGA TOUR Radio (XM channel 93, Sirius channel 208). The ANNIKA Hour will debut Wednesday, April 2 (1:00 pm ET/10:00 am PT), the week of the LPGA’s first major tournament, the Kraft Nabisco Championship, [...]
Boston Bruins \ Force Factor \ Hockey \ Marketing \ NHL \ Shawn Thornton
Force Factor Signs Deal with Shawn Thornton
Force Factor, a leading sports nutrition brand, has signed an endorsement deal with Shawn Thornton, the NHL hockey star and forward for the Boston Bruins. Under the sponsorship terms, Thornton will serve as the prominent face for the Force Factor brand and appear in multiple marketing campaigns to promote its growing line of sports supplements. [...]
Basketball \ Charity \ Kevin Durant \ NBA \ Social Media
NBA Star Kevin Durant Says It’s Strong to Be Kind
Kind Healthy Snacks (Kind) and NBA star Kevin Durant announced that they have partnered to launch a new cultural initiative that aims to challenge deep-rooted stereotypes and redefine cultural perceptions of strength and kindness. Through the initiative, the healthy snacks company and global basketball icon are looking to define kindness for what it really is [...]
Aspen \ Chevrolet \ Danica Patrick \ NASCAR
Danica Patrick Bets on Blue for NASCAR Race
Danica Patrick takes to the track with a new primary sponsor as the blue-and-white No. 10 Aspen Dental Chevrolet SS makes its debut at the Kobalt 400 NASCAR Sprint Cup Series race at Las Vegas Motor Speedway this weekend. And she’d do it sporting a blue firesuit selected by fans who voted in the Danica’s [...]
How Pepsi Celebrates the Art of Football
Pepsi has announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate “The Art of Football” as part of the brand’s 2014 football campaign. Combining photographer Danny Clinch, six of the world’s leading street artists and some of the globe’s best footballers, including Leo Messi, Robin van Persie, [...]
David Beckham \ Miami \ MLS Club \ Soccer
David Beckham Chooses Miami for MLS Club
Major League Soccer (MLS) announced that David Beckham has exercised his option for an MLS expansion team, and he has selected Miami as the city for the new club. Beckham’s ownership group will now work with MLS and local officials to finalize a deal for a world-class soccer stadium. “We appreciate all that David has [...]
STEM \ Time Warner Cable \ TV
Time Warner Cable’s “Connect a Million Minds Day”
To spark youth interest in science, technology, engineering and math (STEM), Time Warner Cable brought 300 students from local Boys & Girls Clubs to “Connect a Million Minds Day” at Time Warner Cable Studios in Manhattan’s Meatpacking district on Feb. 1. Professional football player Victor Cruz and Food Network chef and personality Anne Burrell hosted [...]
Disney \ Malcolm Smith \ Super Bowl
Malcolm Smith Going to Disney World!
Amid a mid-winter blizzard — of confetti – linebacker Malcolm Smith of the Seattle Seahawks continued a magical tradition Sunday night following his team’s 43-8 rout of the Denver Broncos in Super Bowl XLVIII. Rising from the frenzied, on-field hoopla moments after his team captured the National Football League championship, according to Walt Disney World, [...]
AXE Hair \ Football \ Unilever \ YouTube
AXE Hair Teams Up with Football Stars
Football players—Eric Decker and AJ McCarron—are partnering with AXE Hair to introduce a new line of gels. In a new AXE Hair video on the AXE YouTube Channel, Decker talks about some of the most awkward gelled looks he rocked in his younger years and how the new AXE Hair gels provide him with the [...]
Andrés Iniesta \ Coca-Cola \ Endomondo \ FIFA World Cup \ Powerade
Coca-Cola Gets Andrés Iniesta for FIFA World Cup
Andrés Iniesta who scored Spain’s winning goal in the 2010 FIFA World Cup Final, will be featured in the new Powerade campaign “There’s Power in Every Game.” Powerade is a brand of The Coca-Cola Company. Through the campaign, Powerade, the official sports drink of the 2014 FIFA World Cup will tell the stories of footballers [...]
