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Dutch \ Football \ Memphis Depay \ Under Armour
Under Armour Signs Dutch Footballer Memphis Depay
Memphis, a young footballer, has joined Under Armour’s elite athlete roster. The prolific winger, currently the leading goal scorer in the Dutch Eredivisie, starts his multiyear partnership with the brand immediately, the company said Friday. “On and off the pitch I’m always ready for the next chapter in my life,” said Memphis. “I wanted Under [...]
Daytona \ Diabetes \ Diabetic \ Driver \ NASCAR \ Ryan Reed
Diabetic NASCAR Driver Ryan Reed Wins in Daytona
On Saturday, February 21, NASCAR Xfinity Series driver and Lilly Diabetes ambassador Ryan Reed won the Alert Today Florida 300 at Daytona International Speedway. This is his first win as a NASCAR driver and shows that with hard work and proper management, anything is possible – even for people living with diabetes. Reed, who was [...]
Disney \ Disneyland \ Football \ Super Bowl
Super Bowl Stars Go to Disneyland!
The football jubilation moved west from Arizona to the Disneyland Resort in Anaheim Monday where New England Patriots players Julian Edelman and Malcolm Butler celebrated their team’s Super Bowl XLIX championship victory with fans lining Main Street, U.S.A., in Disneyland Park. Just hours after their title victory against the Seattle Seahawks, Edelman and Butler each [...]
Ambassador \ David Feherty \ Golf \ Hyundai
Hyundai Golf Ambassador: David Feherty
Hyundai has teamed up with the host of the Feherty show, current CBS golf analyst and former PGA TOUR player David Feherty as the company’s first golf ambassador. In this role, Feherty will be the voice and face of Hyundai Golf, lending to golf initiatives, making appearances at Hyundai sponsored golf events and starring in [...]
David Beckham \ Men \ Wardrobe
David Beckham to Help Create New Wardrobe for Men
Fashion brand H&M has announced the expansion of its relationship with sport and style icon David Beckham. For spring 2015, David will choose his favorite H&M menswear pieces to create Modern Essentials Selected by David Beckham. It will kick-off with a campaign filmed by director Marc Forster. David Beckham has also created a new spring [...]
Award \ ESPN \ FOX \ Major League Soccer \ MVP \ Player
Major League Soccer Most Valuable Player Award
Major League Soccer announced Thursday it has named its Most Valuable Player award after American soccer legend Landon Donovan, who retired in December after playing 14 seasons in the League. Since 1996, the MLS MVP award has been presented annually to the individual deemed most valuable to his club by players, management and the media. [...]
Andy Murray \ Marketing \ Player \ Tennis \ Under Armour
Under Armour Signs Tennis Player Andy Murray
Performance footwear, apparel, and equipment brand Under Armour announced Tuesday the addition of professional tennis player Andy Murray to its roster of world championship athletes. As part of the 4-year partnership, Murray will wear Under Armour apparel, footwear, and accessories and will be featured in marketing campaigns, will participate in global training and tennis activations, [...]
Ad \ Blake Griffin \ Campaign \ Kia \ NBA \ Optima
NBA All-Star Blake Griffin Stars in Kia Optima Ad Campaign
NBA All-Star Blake Griffin and his comedic talents are back in a starring role in a series of new television commercials for Kia’s Optima midsize sedan. Continuing the signature, satirical comedy of previous efforts, Griffin is cast in the lead role for several big-budget action movies set in the Old West, ancient Rome and an [...]
Rafael Nadal \ Tennis \ Tommy Hilfiger
Tennis Star Rafael Nadal to Promote Tommy Hilfiger Underwear
The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE:PVH), announces that internationally renowned tennis star Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in Fall 2015. Both collections are available at Tommy Hilfiger stores globally, through select wholesale partners and [...]
Danica Patrick \ Healthy \ Marketing
Danica Patrick Drives the “Healthy Driven” Initiative
Edward-Elmhurst Healthcare is announcing “Healthy Driven,” an initiative to position one of the larger health systems in Illinois as devoted to helping patients move their health forward. In the coming months, race car driver Danica Patrick will be featured as the spokesperson in a Healthy Driven marketing blitz that includes TV and radio commercials, newspaper [...]
Madison Bumgarner \ Sports Illustrated \ Sportsman
Madison Bumgarner: Sports Illustrated Sportsman of the Year
San Francisco Giants pitcher Madison Bumgarner is the 2014 Sports Illustrated Sportsman of the Year, it was announced Monday. The Giants’ lefthander turned in a season for the ages highlighted by two World Series wins and a five-inning save in Game 7 on two days rest to lead his team to its third world championship [...]
Callaway \ Golf \ PGA \ Phil Mickelson
Callaway Golf Signs Phil Mickelson
Callaway Golf (NYSE: ELY) announced Wednesday that longtime Staff Professional Phil Mickelson has signed a multiyear extension with the company. “When I joined the team at Callaway 10 years ago, I knew I was making the best decision of my career,” Mickelson said. “And I feel even stronger about that decision today. Backed by innovative [...]
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