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David Beckham \ Men \ Wardrobe
David Beckham to Help Create New Wardrobe for Men
Fashion brand H&M has announced the expansion of its relationship with sport and style icon David Beckham. For spring 2015, David will choose his favorite H&M menswear pieces to create Modern Essentials Selected by David Beckham. It will kick-off with a campaign filmed by director Marc Forster. David Beckham has also created a new spring [...]
Award \ ESPN \ FOX \ Major League Soccer \ MVP \ Player
Major League Soccer Most Valuable Player Award
Major League Soccer announced Thursday it has named its Most Valuable Player award after American soccer legend Landon Donovan, who retired in December after playing 14 seasons in the League. Since 1996, the MLS MVP award has been presented annually to the individual deemed most valuable to his club by players, management and the media. [...]
Andy Murray \ Marketing \ Player \ Tennis \ Under Armour
Under Armour Signs Tennis Player Andy Murray
Performance footwear, apparel, and equipment brand Under Armour announced Tuesday the addition of professional tennis player Andy Murray to its roster of world championship athletes. As part of the 4-year partnership, Murray will wear Under Armour apparel, footwear, and accessories and will be featured in marketing campaigns, will participate in global training and tennis activations, [...]
Ad \ Blake Griffin \ Campaign \ Kia \ NBA \ Optima
NBA All-Star Blake Griffin Stars in Kia Optima Ad Campaign
NBA All-Star Blake Griffin and his comedic talents are back in a starring role in a series of new television commercials for Kia’s Optima midsize sedan. Continuing the signature, satirical comedy of previous efforts, Griffin is cast in the lead role for several big-budget action movies set in the Old West, ancient Rome and an [...]
Rafael Nadal \ Tennis \ Tommy Hilfiger
Tennis Star Rafael Nadal to Promote Tommy Hilfiger Underwear
The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE:PVH), announces that internationally renowned tennis star Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in Fall 2015. Both collections are available at Tommy Hilfiger stores globally, through select wholesale partners and [...]
Danica Patrick \ Healthy \ Marketing
Danica Patrick Drives the “Healthy Driven” Initiative
Edward-Elmhurst Healthcare is announcing “Healthy Driven,” an initiative to position one of the larger health systems in Illinois as devoted to helping patients move their health forward. In the coming months, race car driver Danica Patrick will be featured as the spokesperson in a Healthy Driven marketing blitz that includes TV and radio commercials, newspaper [...]
Madison Bumgarner \ Sports Illustrated \ Sportsman
Madison Bumgarner: Sports Illustrated Sportsman of the Year
San Francisco Giants pitcher Madison Bumgarner is the 2014 Sports Illustrated Sportsman of the Year, it was announced Monday. The Giants’ lefthander turned in a season for the ages highlighted by two World Series wins and a five-inning save in Game 7 on two days rest to lead his team to its third world championship [...]
Callaway \ Golf \ PGA \ Phil Mickelson
Callaway Golf Signs Phil Mickelson
Callaway Golf (NYSE: ELY) announced Wednesday that longtime Staff Professional Phil Mickelson has signed a multiyear extension with the company. “When I joined the team at Callaway 10 years ago, I knew I was making the best decision of my career,” Mickelson said. “And I feel even stronger about that decision today. Backed by innovative [...]
Cannes \ David Beckham \ Diageo \ HAIG CLUB \ Travellers
David Beckham Raises a Toast to Travellers in Cannes
David Beckham, partner with Diageo in its new HAIG CLUB whisky, raised a toast to global travellers when he flew into Cannes Tuesday for TFWA World Exhibition & Conference 2014, an annual duty free trade show. Beckham’s surprise visit to the show was part of a world tour during which he is promoting HAIG CLUB, [...]
Cricket \ Hockey \ India \ MS Dhoni \ Ranchi
MS Dhoni Supports Ranchi Team of Hockey India League
Hockey India League today announced Captain of India Cricket Team, MS Dhoni in support of Sahara India Pariwar as the new franchisee owners for the Ranchi team. Coining the team Ranchi Rays, MS Dhoni was himself present for the announcement conference held in Ranchi today alongwith Abhijit Sarkar, head-Corporate Communications, Sahara India Pariwar and director [...]
Ad \ Baseball \ Campaign \ Chrysler \ Miguel Cabrera \ MVP
Baseball MVP Miguel Cabrera Stars in Chrysler Ad Campaign
The Chrysler brand debuts three on-air new spots as part of its new advertising campaign celebrating the launch of the all-new 2015 Chrysler 200. The on-air campaign, featuring baseball MVP Miguel Cabrera, takes its cue from the iconic poem “Casey at the Bat” by Ernest Thayer. The campaign launches in the U.S. this weekend (9/20). [...]
Competition \ Sponsor \ Surfing \ Target \ Women
Target to Sponsor Women’s Pro Surfing Competition
Target Corp. (NYSE: TGT), along with the Association of Surfing Professionals (ASP), announced that the retailer will be the title sponsor of this season’s Maui Women’s Pro, November 22 through December 6, 2014 in Honolua Bay, Maui. The Target Maui Pro presented by Schick Hydro Silk will return the world’s best female surfers to the [...]
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