Coca-Cola has joined forces with internationally acclaimed singer-songwriter Aloe Blacc to launch ‘The World is Ours.’
It is a mash up of newly written and recorded Aloe Blacc song combined with lyrics and sounds from the original version of ‘The World Is Ours’ by David Correy and Monobloco.
The beat for ‘The World is Ours’ by Aloe Blacc x David Correy captures the spirit and excitement of the 2014 FIFA World Cup and host country, Brazil.
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The lyrics express messages of inclusivity, celebration and happiness as told through the Coca-Cola 2014 FIFA World Cup campaign, The World’s Cup. ‘The World is Ours’ by Aloe Blacc x David Correy is available on iTunes and Spotify.
“‘The World is Ours’ captures everything that music should be – inclusive, exciting and uplifting,” said Aloe Blacc.
[ Also Read: Coca-Cola vs. Pepsi: Cola Wars on the Football Field ]
The song has been travelling as part of the FIFA World Cup Trophy Tour by Coca-Cola, gathering the vocals of local artists from all around the globe.
As the song visited each market, local artists were able to put their own spin on the track, creating duet versions featuring lyrics sung in their native language.
With twenty-four local versions, covering over 175 markets, ‘The World is Ours’ is the anthem for the Coca-Cola 2014 FIFA World Cup campaign.
The Coca-Cola Company (NYSE: KO) is the world’s leading beverage company.
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