Crumbs Bake Shop, home of the original gourmet cupcake, has announced the brand’s first iPhone application, available on the Apple App Store.
Partnering with Global Bay Mobile Technologies, a leading provider of mobile retail software, to create a consumer facing iPhone application, Crumbs Bake Shop is claimed to be the first national (U.S.) bakery to launch its own iPhone App.[ Also Read: Why Marketers are Chasing the Mobile Mirage ]
The Crumbs iPhone app will enable customers to enjoy interactive experiences, live news updates as well as purchase Crumbs gift certificates via a mobile coupon function.[ Also Read: Get Ready to See PetsWar on iPhone ]
The app will offer additional rich mobile experiences in which users will have the option to send custom Crumbs greeting cards, locate the closest Crumbs Bake Shop and save and edit their “favorite” cupcake flavors that can be shared with friends via email, Facebook and Twitter.
Mobile customers will also receive current in-store promotions and exclusive discounts as part of the live news updates. Gift certificates purchased via the app will be redeemable at Crumbs Bake Shop locations across the country.[ Also Read: Strawberry Recipe Mobile App for Android ]
“We are excited to partner with Global Bay to help Crumbs customers go mobile,” said Jason Bauer, co-founder of Crumbs Bake Shop.
“Through the Crumbs app, we aim to make it easier for customers to buy on-the-go as well as view and share our gourmet cupcakes with others via their iPhones.”
The Crumbs Bake Shop iPhone application is available for free download on the iPhone App Store or via http://itunes.apple.com/us/app/crumbs/id419435030?mt=8&ls=1.