Domino’s Pizza Says Shoot Before You Eat

Pizza delivery player Domino’s Pizza is now promoting its food items with some clean photography.

In an effort to display Domino’s Inspired Pizza as authentically as possible, all Domino’s national advertising pieces will feature food photography without the fancy food artistry or fake food touch-ups.

Whether it be a commercial on TV or an advertisement in the local paper, the advertising approach promises that all product shots of the Inspired Pizza have been untouched by stylists or model makers typically found on food photography shoots.

“How many times have you wondered why the products you buy don’t look as good in person as they do in TV ads?” said Russell Weiner, Domino’s Pizza chief marketing officer. “That’s because most of the time companies use artificial techniques to make their products look better than they do when served to you in person. At Domino’s, we’re proud of the way our pizza looks – and tastes – right out of the oven.”

As part of the campaign, Domino’s has launched an online component called Show Us Your Pizza, inviting consumers to submit their best natural Domino’s food photography to earn one of four prizes of $500.

Customers can visit to learn about Domino’s Pizza’s “photo promise,” which prohibits any artificial manipulation of the product during shooting, among other rules.

The best amateur food photographers who adhere to the photo promise might also have their shots featured in future Domino’s advertisements.

Through its primarily locally owned and operated franchised system, Domino’s operates a network of 9,036 franchised and company-owned stores in the United States and over 60 international markets.

Photo courtesy: Domino’s Pizza

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Rakesh Raman