Dr. Seuss’ The Lorax Entering IMAX Theatres

Dr. Seuss’ The Lorax: An IMAX 3D Experience has been digitally re-mastered into the image and sound quality of The IMAX Experience through proprietary IMAX DMR technology.

IMAX Corporation (NYSE:IMAX; TSX:IMX) and Universal Pictures today announced that the 3D-CG feature Dr. Seuss’ The Lorax will be released in the immersive IMAX 3D format on Friday, Mar. 2.

Earlier, Universal Pictures, Illumination Entertainment and The Nature Conservancy launched their environmental action campaign “The Lorax Speaks.” (Read: The Lorax Speaks Campaign on Facebook)

The film is directed by Chris Renaud (Despicable Me) and features the voices of Danny DeVito, Ed Helms, Zac Efron, Taylor Swift, Rob Riggle, Jenny Slate and Betty White.

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Dr. Seuss’ The Lorax will open in 269 IMAX digital theatres domestically, simultaneous with the film’s North American wide release. The animated adventure will also open in seven IMAX digital theatres internationally, with additional runs debuting over the following weeks.

From the creators of Despicable Me and the imagination of Dr. Seuss comes the 3D-CG feature Dr. Seuss’ The Lorax, an adaptation of the classic tale of a forest creature who shares the enduring power of hope.

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The animated adventure follows the journey of a 12-year-old as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Danny DeVito lends his vocal talents to the title character of the Lorax, while Ed Helms voices the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic youth who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted’s dreams. Rob Riggle will play financial king O’Hare, and beloved actress Betty White will portray Ted’s wise Grammy Norma.

Dr. Seuss’ The Lorax is the third feature created by Universal Pictures and Illumination Entertainment (Despicable Me, Hop). The film has been rated PG (Parental Guidance Suggested – Some Material May Not Be Suitable for Children) for brief mild language.

Photo courtesy: Dr. Seuss’ The Lorax / Facebook

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