Durex first sparked mass interest on Wednesday, March 4th, by teasing an imminent technology introduction in partnership with Siren Mobile to improve people’s sex lives around the world.
The company said people visited the ‘Durexlabs’ website to find out more and subscribe to be beta testers of this technology.
A video was also released Wednesday, March 11th, by Durex, featuring couples who volunteered to test this mobile technology.
According to the company, the couples were eager to give their love lives an uplift and were surprised to learn that the answer was a simple switch that had been right in front of them all along – the off-button.
The video follows these couples on their emotional journey, highlighting the serious issue that people are becoming enslaved to technology.
“With technology playing such a pivotal role in our personal lives and relationships, we set out to explore how it could be utilized in a positive way to enhance our sex lives,” states Ukonwa Ojo, head of Global Brand Equity at Durex.
Durex is a leading sexual well-being brand.
Photo courtesy: Durex