Edge of the Triangle Tourism Campaign

The Chapel Hill/Orange County Visitors Bureau has announced a new “Edge of the Triangle” tourism campaign. It includes a series of print and online ads and strategies focused on Exploring, Tuning Into, Tasting, Unwinding On, Meeting At … The Edge of the Triangle.

The campaign invites visitors to: “Travel to the fringe of mainstream when visiting North Carolina’s Research Triangle. Chapel Hill’s sights, sounds and tastes are worth discovering.” Some of the materials developed by Clean Design, the tourism bureau’s advertising firm, are now appearing in key target markets.

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“The campaign is designed to help support greater demand for overnight, mid-week business, the segment in which we need the strongest help right now, in order to best fast track our economic recovery,” said Laurie Paolicelli, Chapel Hill/Orange County Visitors Bureau executive director.

This new tourism campaign also kicks off the transition of the Chapel Hill/Orange County Visitors Bureau’s new Chapel Hill “Edge of the Triangle” logo and in the coming months a new-look VisitChapelHill.org website and visitor resource materials.

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Chapel Hill is located in Orange County, North Carolina and sits next to Carrboro and Hillsborough, NC—the three towns make-up the greater Chapel Hill area.

As the official destination marketing organization of Chapel Hill and Orange County, the mission of the Chapel Hill/Orange County Visitors Bureau is to develop and coordinate visitor services in Orange County and to implement marketing programs that will enhance the economic activity and quality of life in the community.

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